Serving coffee and sandwiches monogrammed with the LV logo, the Louis Vuitton Lounge by Yannick Alléno is a new fashion-forward culinary concept at Hamad International airport. Jenny Southan reports

Positioned beneath a glass dome, Louis Vuitton unveiled its food-centric Louis Vuitton Lounge by Yannick Alléno last May above its Qatar Duty Free store at the Central Concourse of Hamad International airport in Doha.

The collaboration with Yannick Alléno, a chef celebrated for his numerous Michelin-starred restaurants, brings a “multilingual” dining concept to the airport’s departure environment.

Alléno’s menu aims to cater to a diverse clientele, featuring dishes that span local delicacies, French classics, and international cuisine, ensuring there’s something to satisfy every palate at any time of the day.

Open 24/7 and accessible from the Al Mourjan Business Lounge – the Garden, in the Hamad International airport expansion, visitors to the Louis Vuitton Lounge will spot stacks of LV trunks, vibrant Quetzal bird installations by Atelier Oï, India Mahdavi low tables, Paola Lenti high tables, and Costela armchairs by Martin Eisler. The Objets Nomades collection, like the Cosmic Table by Raw Edges and Bell Lamps by Edward Barber and Jay Osgerby, alongside vibrant twist glasses by Studio Louis Vuitton, are integral to the lounge’s allure, representing the brand’s flair for art de la table.

Yannick Alléno’s enthusiasm for the project shines through in his commitment to offering a “complex” menu that “should please everyone”. From Parisian viennoiseries to smoked fish platters, caviar, and indulgent pastries, the offerings are as expansive as they are exquisite.

Highlights include langoustine carpaccio with geranium essence, confit lamb shoulder flavoured with yuzu, and pilaf rice adorned with dried fruit and spices, available à la carte or as part of a tasting menu. This new space does more than just extend Louis Vuitton’s retail presence in Doha, where the brand boasts five stores. It offers travelers a unique opportunity to indulge in Alléno’s renowned culinary creations, enhancing their journey with an experience of calm, nourishment, and rejuvenation.

Reflecting on the partnership, Alléno praised Louis Vuitton for its unparalleled collaboration quality, noting the brand’s “modern and precise sense of luxury” that is evident in every detail of this lounge.

As Louis Vuitton continues to explore and expand its horizons beyond the world of apparel and accessories (it is opening a hotel in Paris in 2026), the Louis Vuitton Lounge by Yannick Alléno is a good example of how the world’s of fashion and travel are merging.

Last year, for example, Dior turned the pool deck at the Beverly Hills hotel in LA into a Dioriviera-branded shoppable paradise. Beverly Hills hotel DiorivieraYou can learn more about the “Couture Collabs” trend in our VOLT archive.