Hotel Trends for the Viral Age


Hotel Trends for the Viral Age is a Globetrender report produced in association with Accor and ALLSAFE


Published in May 2022, Globetrender’s report on Hotel Trends for the Viral Age has been produced in association with Accor and ALLSAFE, the hotel group’s cleanliness and prevention standards certification that has been developed with and vetted by Bureau Veritas.

Free to download, the report explores five key trends that have emerged during the pandemic and will continue to shape the future of hotel hospitality for the long-term.

Globetrender is the UK’s leading travel trend forecasting agency.

Our reports are produced by award-winning journalists and forecasters. They identify trends as they are emerging, backing them up with case studies, expertly sourced data and industry thought-leadership to help travel companies shape their product for the traveller of tomorrow.

Globetrender sponsors and partners include American Express Global Business Travel, Business Traveller magazine, Tong Digital, Cookson Adventures, Cirium, The PC Agency, Inmarsat Aviation and Euronews.

Our reports are downloaded by thousands of companies globally (both within the travel industry and beyond), who see them as an unparalled resource for travel trend intelligence.

For collaborations, sponsorship opportunities, bespoke report commissions and consulting services, email editor and founder [email protected]



Globetrender’s weekly premium newsletter VOLT delivers deep-dive reports on emerging travel trends. These commercially valuable insights provide subscribers with a fast-track to innovation and limitless profit.

Sign up now – BECOME A MEMBER