We give professionals the knowledge they need to future-proof their businesses through actionable strategic foresight.
We help clients to…
– Make informed decisions – Anticipate change – Identify new revenue streams – Enhance brand resilience – Drive innovation
Our Methodology
At Globetrender we focus on qualitative research and expert insights under-pinned by quantitative data from multiple sources.
Innovation is at the root of every trend, so we report on what is new and disruptive in our online magazine. The identification of trends is based on: Intelligent Intuition, Observation and Investigation.
For every micro" trend, we also consider the "macro" trends that represent the wider cultural shifts in consumer desires, motivations, values and behaviours around the world. These are based on Social, Technological, Economic, Environmental and Political (STEEP) forces.
Forecasting & Advisory
Trend forecasting is essential for informing business decisions, reducing risks and inspiring new ways of thinking.
Discover:
– How to identify opportunities – How to make sense of changes taking place in the industry – Key trends relevant to your business - How other companies are innovating – Strategies for the road ahead – Insights into what travel editors and journalists want – How to think creatively and identity opportunities – Action plans and solutions to key problems
Trend Reports
As architects of the future, Globetrender's bespoke reports are trusted by leading brands to shape their strategic vision.
These projects are useful for:
– PR campaigns – Thought leadership – Business strategy
Globetrender also works with sponsors to bring projects we are passionate about into the public domain.
Upon the request of clients, we can partner with third-party market research companies to provide fresh quantitative data.
Podcast
Hosted by founder Jenny Southan, Globetrender's podcast – Blue Sky Thinking – presents the visionary entrepreneurs and innovators whose big ideas are shaping the future of travel.
New for 2025, Globetrender's corporate ideation retreats have been designed to inspire transformative thinking, ignite creativity and unlock innovation.
Powered by journalists, Globetrender's branded content division is dedicated to crafting custom insights that align with your brand's vision, elevate its message, and inspire engagement across all platforms.
