We believe the future is knowable

Who We Are

Globetrender is the world's leading travel trend forecasting agency and online magazine dedicated to the future of travel.

Founded in 2019 by award-winning travel journalist Jenny Southan, we are experts in travel innovation, trend mapping and strategic foresight.

Globetrender works with top-tier travel journalists to deliver global insights fresh from the field.

Get in touch
Globetrender retreat Norway 2025
Futures Triangle - Norway workshop

What We Do

We give professionals the knowledge they need to future-proof their businesses through actionable strategic foresight.

We help clients to…

– Make informed decisions
– Anticipate change
– Identify new revenue streams
– Enhance brand resilience
– Drive innovation

Our Methodology

Globetrender's methodology is founded on three pillars – with travel journalism and real-world experiences being at the core.

1. DESKwork: Our rigorous, qualitative research and analysis is built on the journalistic principles of integrity, originality and credibility.

2. FIELDwork:
Always travelling, the Globetrender team has a broader exposure to hotels, places, experiences and technologies than even the world’s wealthiest jet-setters.

3. NETwork:
Globetrender is hyper-connected, benefiting from privileged access to leaders across the global travel industry.

Forecasting & Advisory

Trend forecasting is essential for informing business decisions, reducing risks and inspiring new ways of thinking.

Discover:

– How to identify opportunities
– How to make sense of changes taking place in the industry
– Key trends relevant to your business
- How other companies are innovating
– Strategies for the road ahead
– Insights into what travel editors and journalists want
– How to think creatively and identity opportunities
– Action plans and solutions to key problems

Trend Reports

As architects of the future, Globetrender's bespoke reports are trusted by leading brands to shape their strategic vision.

These projects are useful for:

– PR campaigns
– Thought leadership
– Business strategy

Globetrender also works with sponsors to bring projects we are passionate about into the public domain.

Upon the request of clients, we can partner with third-party market research companies to provide fresh quantitative data.

Podcast

Hosted by founder Jenny Southan, Globetrender's podcast – Blue Sky Thinking – presents the visionary entrepreneurs and innovators whose big ideas are shaping the future of travel.
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Newsletters

Price: Free
How often: Weekly
Audience: Consumers
Price: From £350 per year
How often: Twice a month
Audience: Professionals
Price: £15 per month / £144 per year
How often: Monthly
Audience: Consumers

Workshops

Globetrender workshops are tailored to the needs of clients, and delivered in-person at a location – and on a date – of your choosing.


"Think Like a Journalist – in the Age of AI"
Audience: Travel PR Companies

"Strategic Foresight: Embracing Uncertainty in a Brave New World"
Audience: Brand Strategists, Founders, CEOs

"Compass in a Storm: Macro Trend Opportunities"
Audience: Travel PR Companies, Marketing Managers, C-Suite
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Public Speaking

Globetrender editor, founder and CEO Jenny Southan is available to book for public speaking engagements around the world.
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Retreats

New for 2025, Globetrender's corporate ideation retreats have been designed to inspire transformative thinking, ignite creativity and unlock innovation.
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Branded Content

Powered by journalists, Globetrender's branded content division is dedicated to crafting custom insights that align with your brand's vision, elevate its message, and inspire engagement across all platforms.
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