Globetrender is the world's leading travel trend forecasting agency and online magazine dedicated to the future of travel.

Founded in 2019 by award-winning travel journalist Jenny Southan, we are experts in travel innovation, trend mapping and strategic foresight.

Globetrender works with top-tier travel journalists to deliver global insights fresh from the field.

We give professionals the knowledge they need to future-proof their businesses through actionable strategic foresight.

We help clients to…

– Make informed decisions
– Anticipate change
– Identify new revenue streams
– Enhance brand resilience
– Drive innovation

Globetrender's methodology is founded on three pillars – with travel journalism and real-world experiences being at the core.

1. DESKwork: Our rigorous, qualitative research and analysis is built on the journalistic principles of integrity, originality and credibility.

2. FIELDwork: Always travelling, the Globetrender team has a broader exposure to hotels, places, experiences and technologies than even the world’s wealthiest jet-setters.

3. NETwork: Globetrender is hyper-connected, benefiting from privileged access to leaders across the global travel industry.

Trend forecasting is essential for informing business decisions, reducing risks and inspiring new ways of thinking.

Discover:

– How to identify opportunities
– How to make sense of changes taking place in the industry
– Key trends relevant to your business
- How other companies are innovating
– Strategies for the road ahead
– Insights into what travel editors and journalists want
– How to think creatively and identity opportunities
– Action plans and solutions to key problems

As architects of the future, Globetrender's bespoke reports are trusted by leading brands to shape their strategic vision.

These projects are useful for:

– PR campaigns
– Thought leadership
– Business strategy

Globetrender also works with sponsors to bring projects we are passionate about into the public domain.

Upon the request of clients, we can partner with third-party market research companies to provide fresh quantitative data.