Globetrender is an online magazine and trend forecasting agency dedicated to the future of travel.

We specialise in forward-looking, consumer-facing editorial, as well as trend reports, research and consulting services for the travel industry.


Trend forecasting is essential for informing your business decisions, reducing risks and inspiring new ways of thinking, as the world around you changes.

Travel is one of the world’s biggest industries – but it has taken a huge hit from the Covid-19 pandemic.

Globetrender offers bespoke consulting services to guide you in the post-viral era. Sign up for a one-day package and you will learn:

  • How to identify opportunities at a time of crisis
  • How to make sense of changes taking place in the industry
  • Key trends relevant to your business
  • How other companies are innovating
  • Strategies for the road ahead
  • Insights into what travel editors and journalists want
  • How to think creatively
  • Possible solutions to key problems

Meanwhile, our downloadable trend reports are based on strategic intuition, in-depth journalistic research into what’s new within the industry, expert interviews, observation of the changing needs and desires of consumers, hard data from multiple sources and cross-cultural analysis.

We set our sights on what is going on in the early stages of adoption so that the information we deliver feels fresh and you have time to act on it. Equally, it is embedded enough that it is solid and reliable, not just flimsy future-gazing.

If you are interested in a bespoke report or you would like an individual consultation on how to identify opportunities in a time of crisis, email editor and founder Jenny Southan Equally, if you would like to sponsor one of our publicly available reports, do get in touch.


Globetrender was founded by award-winning travel journalist Jenny Southan.

In 2019, Globetrender formed a joint venture with Waterfront Publishing, an independent publisher based in central London. It has two in-house magazines, Cruise Adviser and Solus, and also publishes ABTA Magazine, a bi-monthly publication distributed to 17,500 ABTA members and UK travel industry contacts.

It has produced magazines for: Travelzoo; JV Pastor; the Cruise Lines International Association, UK and Ireland (Clia); Cruise & Maritime Voyages; The Travel Village and Advantage Travel Partnership. It also runs an agency, The Studio by Waterfront.

In 2017, Globetrender was shortlisted for “Online Consumer Publication of the Year” in the Travel Media Awards.

What’s coming next? Trend reports available to download HERE

Globetrender Future of Luxury Travel Forecast 2020-2025

Globetrender Gen Z Horizons 2020 report

Globetrender 2020 Travel Trend Forecast