Globetrender’s 2021 Travel Trend Forecast explores 15 trends including Try-Again Trips, Anti-Social Sightseeing and Utopian Workations
Globetrender’s 2021 Travel Trend Forecast explores 15 essential trends that will define the near-future of global tourism and present important opportunities for the industry in the months ahead.
Globetrender is the UK’s leading travel trend forecasting agency.
Our reports are produced by award-winning journalists and forecasters. They identify trends as they are emerging, backing them up with case studies, expertly sourced data and industry thought-leadership to help travel companies shape their product for the traveller of tomorrow.
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THIS 37-PAGE REPORT INCLUDES:
- Deep dives into 15 trends (including Try-Again Trips, Anti-Social Sightseeing and Utopian Workations) that will define travel in 2021
- Expert comments and predictions from industry insiders
- Cutting-edge examples of innovation to reflect how each trend is manifesting
- Data that displays shifts in consumer behaviour
WHY IS THIS TREND REPORT USEFUL?
Globetrender reports help you understand the changes that are taking place across the travel industry, so you can anticipate what consumers will want in the future, and prepare your business accordingly.
Our qualitative research goes beyond quantitative stats and surveys that can go out of date quickly, to provide richer, more reliable insights into the future of travel.
Innovation is at the root of every trend, so we are always looking at what is new and disruptive. If you aren’t an innovator or an early-adopter of a trend, then you will be behind the curve and missing out on opportunities to flourish.
EXCERPT: Try-Again Trips
“For many of these travellers, the first priority is to finally fulfil their thwarted 2020 travel plans. Whether it’s a cancelled holiday to visit family on the other side of the world or a carefully planned trip of a lifetime that never materialised, Try Again Trips are going to be a common trend for the near future.
“The problem is, rather than bringing in much-needed fresh revenue, a significant proportion of second (or even third) attempt getaways will be funded by vouchers, or rescheduled from before. This could potentially further stall the economic recovery of the travel industry.
“John Strickland, owner of airline consultancy JLS Consulting, says: ‘If you think about peak demand – people travelling for their summer holidays to Mediterranean beach resorts, for example – if you had everybody using their vouchers for destinations like that next summer, that would be really adverse from an airline point of view.'”
“With the world changing at such a fast pace, and the travel industry as unpredictable as it’s ever been, it’s easy to be blinkered and bogged down by the here and now. The 2021 Travel Trend Forecast by Globetrender provides clarity and considered insight. It encourages us, as creatives and advisors, to reflect during these trying times in our industry. The forecast assists us in taking stock of how much has changed, so that we can plan for future developments and adapt efficiently.” Sarah Richards, Sadler&Co