Globetrender’s free report on The Future of Business Travel has been produced in association with Business Traveller magazine and American Express Global Business Travel.
Globetrender is the UK’s leading travel trend forecasting agency.
Our reports are produced by award-winning journalists and forecasters. They identify trends as they are emerging, backing them up with case studies, expertly sourced data and industry thought-leadership to help travel companies shape their product for the traveller of tomorrow.
Globetrender sponsors and partners include Tong Digital, Cookson Adventures, Cirium, The PC Agency, Inmarsat Aviation and Euronews.
Our reports are downloaded by thousands of companies globally (both within the travel industry and beyond), who see them as an unparalled resource for travel trend intelligence.
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THIS 46-PAGE REPORT INCLUDES:
- Nine trends defining the future of business travel over the next 12-18 months including: Corporate Nomads, the Caring Economy and Optimised Facetime
- Six pages of original data and infographics revealing findings from a survey of more than 2,000 business travellers worldwide
- Five case studies on: Virgin Atlantic, Safe Spaces by Upflex, Singapore fast lanes, Amex GBT Travel Vitals and the Institute of Travel Management
- 13 interviews with industry experts including: Virginia Messina, managing director of the World Travel & Tourism Council; Raj Sachdave, managing partner of Black Box Partnerships; and Caitlin Gomez, head of corporate travel partnerships for Lyft
WHY IS THIS TREND REPORT USEFUL?
Globetrender reports help you understand the changes that are taking place across the travel industry, so you can anticipate what consumers will want in the future, and prepare your business accordingly.
Our qualitative research goes beyond quantitative stats and surveys, to provide richer, more reliable insights into the future of travel that are rooted in more than public sentiment.
Innovation is at the root of every trend, so we are always looking at what is new and disruptive. If you aren’t an innovator or an early-adopter of a trend, then you will be behind the curve and missing out on opportunities to flourish.
EXCERPT: Corporate Nomads
“As working in a fixed location seems less necessary for so many, the trend for Corporate Nomadism – salaried employees with no fixed location – has sped up rapidly. Formerly office- based employees have got a taste for flexible working and appreciated how it can boost their productivity, cut out their commute and enhance their work-life balance (those with young children may disagree…).
“A new wave of professionals will take remote working a step further by packing their laptop and clocking in from a different country. Hit hard by lost tourism revenue, certain destinations are marketing themselves to Corporate Nomads, who are seeking to stay for more than a couple of weeks. For example, the new Barbados Welcome Stamp permits visitors to work from the island under a 12-month visa, combining their career with a Caribbean climate.
“Airbnb also plans to capitalise on the Corporate Nomadism trend. Its CEO Brian Chesky has forecast that professionals won’t just want to work from home, they’ll want to ‘work from any home’. In April, the company feared a 54 per cent decrease in year-on-year revenue for 2020, with short-term lettings taking a devastating hit.
“But moving forwards, Airbnb is focusing on longer-term stays – since the spring, about 80 per cent of Airbnb hosts now accept longer stays, while half of its listings offer discounts to guests who stay for more than a month. The option of longer stay combined with Airbnb’s self-contained, homely accommodation would appeal to Corporate Nomads seeking a change of scene.”
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