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Globetrender reports help you understand the changes that are taking place across the travel industry, so you can anticipate what consumers will want in the future, and prepare your business accordingly.
Our qualitative research goes beyond quantitative stats and surveys, to provide richer, more reliable insights into the future of travel that are rooted in more than public sentiment.
Innovation is at the root of every trend, so we are always looking at what is new and disruptive. If you aren’t an innovator or an early-adopter of a trend, then you will be behind the curve and missing out on opportunities to flourish.
EXCERPT: Corporate Nomads"As working in a fixed location seems less necessary for so many, the trend for Corporate Nomadism – salaried employees with no fixed location – has sped up rapidly. Formerly office- based employees have got a taste for flexible working and appreciated how it can boost their productivity, cut out their commute and enhance their work-life balance (those with young children may disagree...).
"A new wave of professionals will take remote working a step further by packing their laptop and clocking in from a different country. Hit hard by lost tourism revenue, certain destinations are marketing themselves to Corporate Nomads, who are seeking to stay for more than a couple of weeks. For example, the new Barbados Welcome Stamp permits visitors to work from the island under a 12-month visa, combining their career with a Caribbean climate.
"Airbnb also plans to capitalise on the Corporate Nomadism trend. Its CEO Brian Chesky has forecast that professionals won’t just want to work from home, they’ll want to 'work from any home'. In April, the company feared a 54 per cent decrease in year-on-year revenue for 2020, with short-term lettings taking a devastating hit.
"But moving forwards, Airbnb is focusing on longer-term stays – since the spring, about 80 per cent of Airbnb hosts now accept longer stays, while half of its listings offer discounts to guests who stay for more than a month. The option of longer stay combined with Airbnb’s self-contained, homely accommodation would appeal to Corporate Nomads seeking a change of scene."
If you are interested in learning more about the data, email enquiries@businesstraveller.com
