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As everyone knows, government reactions to the Covid-19 pandemic have placed severe restrictions on the public’s ability and willingness to travel – and the knock-on effect is a starvation diet for airlines, who are struggling to fill their planes.
According to Inmarsat’s “Passenger Confidence Tracker”, the largest global survey of air passengers since the pandemic began – revealing the attitudes of 9,500 air travellers from 12 countries – UK flying habits are set to change for good, with 75 per cent of British people not expecting to return to their previous travel routines once the pandemic is over.
Philip Balaam, president of Inmarsat Aviation, said: “Our ‘Passenger Confidence Tracker’ reveals a fascinating shift in travel behaviour, which could see air travel entirely reshaped.
“While people in the UK are amongst the most confident to return to the skies in the short term, the findings reveal that they remain concerned by points of engagement and proximity with others on their journey.
“As such, there is a clear opportunity for airlines to implement digital solutions – from telemedicine to in-flight immigration clearance – that boost confidence, while ensuring stringent health and safety needs can be met.”
While there is undeniable bad news to contend with – from job cuts to bankruptcy – from the trend forecaster’s point of view, the crisis is also providing fertile conditions for innovation.
Problem-solving requires creativity, and creativity means coming up with new ideas – be they more streamlined business models, new revenue streams or fresh collaborations and partnerships.
At Globetrender, we specialise in qualitative research into the future of travel. In this compact Aviation Trend Briefing, we deliver eight trends that we see taking off in 2021.
Globetrender reports help you understand the changes that are taking place across the travel industry, so you can anticipate what consumers will want in the future, and prepare your business accordingly.
Our qualitative research goes beyond quantitative stats and surveys that can go out of date quickly, to provide richer, more reliable insights into the future of travel.
Innovation is at the root of every trend, so we are always looking at what is new and disruptive. If you aren’t an innovator or an early-adopter of a trend, then you will be behind the curve and missing out on opportunities to flourish.
