Elite Travel Trends 2021


Globetrender’s Elite Travel Trends 2021 report, sponsored by Ultima Collection, explores trends including Heli-Hopping and Ultra Itineraries


Globetrender’s Elite Travel Trends 2021 report has been sponsored by Ultima Collection, a portfolio of ultra-luxury rental homes across Europe.

Globetrender is the UK’s leading travel trend forecasting agency.

Our reports are produced by award-winning journalists and forecasters. They identify trends as they are emerging, backing them up with case studies, expertly sourced data and industry thought-leadership to help travel companies shape their product for the traveller of tomorrow.

Globetrender sponsors and partners include American Express Global Business Travel, Business Traveller magazine, Tong Digital, Cookson Adventures, Cirium, The PC Agency, Inmarsat Aviation and Euronews.

Our reports are downloaded by thousands of companies globally (both within the travel industry and beyond), who see them as an unparalled resource for travel trend intelligence.

For collaborations, sponsorship opportunities, bespoke report commissions and consulting services, email editor and founder [email protected]


  • Deep dives into five trends relevant to high-net-worth and ultra-high net-worth travellers: Private Buy-Outs, Heli-Hopping, Home-to-Home Holidays, Ultra Itineraries and Hyper Personalisation
  • Q&A with Michala Chatel, managing partner for Ultima Collection
  • Case study: Ultima Collection Courchevel




Globetrender reports help you understand the changes that are taking place across the travel industry, so you can anticipate what consumers will want in the future, and prepare your business accordingly.

In this case we are focusing on the super rich and how this segment will be travelling in the viral age. Our qualitative research goes beyond quantitative stats and surveys that can go out of date quickly, to provide richer, more reliable insights into the future of travel.

Innovation is at the root of every trend, so we are always looking at what is new and disruptive. If you aren’t an innovator or an early-adopter of a trend, then you will be behind the curve and missing out on opportunities to flourish.