VOLT by Globetrender is a members-only premium newsletter and foresight platform for travel industry professionals.

These commercially valuable insights provide businesses and entrepreneurs with the intelligence they need to stay ahead of the competition during uncertain times.

Each newsletter contains:

– 1 x report on how each trend is manifesting with real-world examples

– 1 x innovator case study

– Data points for your next presentation or pitch

– Q&A with travel company CEO, founder or visionary

Frequency:

26 editions per year

SUBSCRIBER TESTIMONIAL:

Tom Marchant, co-founder of Black Tomato

“The core building blocks of our business are centred on creativity and innovation; it’s part of our DNA and mission to remain relevant. In a world that’s changing at an increasingly rapid pace, VOLT is a welcome resource with Jenny and her team having their fingers firmly on the pulse of travel trend forecasting.

“Now more than ever, it’s critical to anticipate and plan ahead for future shifts in consumer behaviour and desires and I always look forward to reading VOLT’s analysis of trends having the biggest impact in evolving and often revolutionising our industry.”

SUBSCRIBER TESTIMONIAL:

Bill Bensley, founder of Bensley

Bill Bensley

“At Bensley we are always on the lookout for what is coming next in travel, or trying to create new travel trends ourselves. Part of that is keeping up to date with what is out there, and Globetrender is a big part of that effort.

“As a studio which is intent on sustainable design and hospitality that works hand in hand with conservation, it’s a pleasure to see journalists like Jenny Southan writing pieces on conservation all around the world. I’m excited to see what I’ll be reading next from VOLT!”

Who’s it for?

Travel businesses, consultancies, ad agencies, brand strategists, PRs, marketing managers, tourism boards, airlines, hoteliers, hospitality companies and entrepreneurs

Why is it useful?

– The most efficient way to be ahead of the curve
– One-stop resource for travel innovation and trends
– Ideas to future-proof your business
– Campaign concepts
– Strategy milestones and direction
– Inspiration for product development
– Competition analysis
– New revenue streams
– How to engage tomorrow’s consumer
– Insider information
– Impress colleagues and clients at your next meeting
– Data for your next pitch or presentation

READ A FREE SAMPLE

VOLT NEWSLETTER

These are some of the trends we explore in our VOLT Library:

  • Fauxbot Reviews
  • Think Weeks
  • Shoppable Stays
  • Suite Wars
  • Couture Collabs
  • Climate Evasion
  • 100K Holidays
  • Tattoo Tourism
  • Queer Travel
  • Everyone VIPs
  • Blue Mind Experiences
  • New-Age Wellness
  • Geo Arbitrage

INSIGHTS PLATFORM:

⚡ Access to VOLT trend library – now with more than 130 editions available (annual subscribers-only)

⚡ Free 60-minute consultation per year with in-house trend strategist (annual subscribers-only) – worth £1,000

⚡ WhatsApp “burning question” hotline – get on-demand advice from Globetrender founder Jenny Southan via instant messaging

⚡ 50% discount on paid-for trend reports

⚡ COMING SOON: “Innovators 100” travel company index (free for VOLT members)

SUBSCRIBER TESTIMONIAL:

Maddy Simpson, Neolux PR

Maddy Simpson, Founder, Neolux

“The intuitive insights presented in VOLT are always accompanied by thoughtful examples and detailed data behind these emerging trends and have been invaluable not just to shape new experiences with clients, but also to justify and add additional context to existing ones.

 

 

 

“My client in Costa Rica’s Nicoya Peninsula had been using its Blue Zone location as a USP but hadn’t formalised any experiences around it until VOLT highlighted the untapped potential behind Blue Zone Wellness – they have now launched a package that taps into the destination’s secrets of longevity which has featured in The Times.

“The fact that a Netlix documentary subsequently came out on the topic is testament to the fact that VOLT is always tracking ahead of the curve. Globetrender founder Jenny Southan is highly supportive of a good idea, and VOLT and Globetrender’s ability to feature and champion these gives clients an invaluable opportunity to share thought-leadership and best practice with their peers within the industry and beyond.”

Jenny Southan headshot

“VOLT will take your work to the next level with actionable insights and blueprints for new revenue streams.”

Jenny Southan, Globetrender editor, founder and CEO

TRUSTED BY:

Company logos

WHAT MEMBERSHIP OPTIONS ARE THERE?

Monthly or annual payments – for ultimate flexibility

Individual or Team subscriptions (2-5 people in the same company)

Bespoke corporate membership on request

MONTHLY INDIVIDUAL: £35 

LEARN MORE & SUBSCRIBE

ANNUAL INDIVIDUAL: £350
(SAVE 20%)

Includes access to the trend library

LEARN MORE & SUBSCRIBE

MONTHLY TEAM: £77
(2-5 people)

LEARN MORE & SUBSCRIBE

 

ANNUAL TEAM: £770
(SAVE 20%)
(2-5 people)

Includes access to the trend library

LEARN MORE & SUBSCRIBE

 

BESPOKE CORPORATE SUBSCRIPTION

(For 6+ employees)

Includes access to the trend library

EMAIL JENNY

WHY JOIN?

VOLT is a growing community of smart, forward-looking professionals who work in the travel industry and beyond.

Produced by Globetrender, the UK’s leading travel trend forecasting agency, VOLT provides unparalled insights into travel trends as they emerge in real-time.

As with Globetrender’s online editorial platform, members can enjoy our content ‘noise-free’. There are no adverts, pop-ups, clickbait or auto-play videos.

We aim to make VOLT a place where you can access tailored, relevant intelligence in a digital space that has already reached information overload.

We welcome conversation and collaboration so members are invited to get in touch with Globetrender at any time. We look forward to welcoming you to the future of travel…

If you have any questions or would like to be featured in VOLT, email Globetrender editor and founder Jenny Southan.

EMAIL JENNY