The Kimpton x Anthropologie collaboration lets hotel guests borrow on-trend accessories via QR code for the duration of their holiday. Olivia Palamountain reports
Kimpton Hotels & Restaurants has partnered with lifestyle retailer Anthropologie to bring the Forgot It? We’ve Got It! Anthropologie Accessories Collection to properties across Europe.
The collection, which was originally launched in the UK and US, now features a new spring edit showcasing accessories, including handbags, jewellery and sunglasses.
Guests at Kimpton hotels in Amsterdam, Barcelona, Mallorca, and across all UK properties will have access to Anthropologie’s virtual storefront of the items curated with Kimpton and can now borrow seasonal accessories complimentary for the duration of their stay by scanning a QR code found in their room.
According to a recent survey by Luton airport, more than half of travellers admit that preparing for a trip, including packing and potentially forgetting something at home, can cause unwanted stress ahead of a getaway. Additionally, carrying heavy luggage is among the main causes of stress for travellers.
With this is mind, this fashion-forward collaboration allows travellers to pack light without compromising on style, as accessories are often the first items to be cut or overlooked during the packing process.
The Kimpton x Anthropologie spring edit features some of the most popular fashion accessories for spring/summer 2024, as reported by FashionUnited, including chokers and shoulder bags. The collection is curated by Anthropologie’s stylists and refreshed bi-annually to reflect current trends.
Kathleen Reidenbach, senior vice-president of marketing and commercial for IHG Luxury and Lifestyle Americas and Kimpton Hotels and Restaurants Global, says: “Holidays are meant to be enjoyed and offer relaxation, and with the Forgot It? We’ve Got It! Anthropologie Accessories Collection, guests can stress less, travel light and still show off the season’s best looks no matter where their travels take them.”