This year, Virgin Hotels is expanding across America, bringing its signature fun style to three major cities – each one reflecting its locale. Rose Dykins reports
Virgin Hotels is expanding its presence across the US throughout 2021, welcoming three landmark properties in Las Vegas, New Orleans and New York.
It also as a five-acre desert pool with an Elia Beach Club, plus an event lawn, a 4,500-person capacity entertainment and live music theatre, and 12 restaurants and bars.
These include Todd English’s Olives, Night + Market by Kris Yenbamroong, Nobu, Michael and David Morton’s One Steakhouse, Kassi Beach House from restaurateur Nick Mathers, and Casa Calavera by Hakkasan Group.
There are also outposts of Money, Baby! (sports entertainment, daylife and nightlife brand), Afters Ice Cream and Pizza Forte by the Ferraro Family. Signature Virgin Hotels restaurants and bars also feature, including The Kitchen at Commons Club, The Bar at Commons Club, The Shag Room and Funny Library Coffee Shop.
Logan Killen Interiors has created a Southern residential feel throughout the property, combining colourful tropical architectural motifs with fun, smart design.The hotel’s rooms feature local artwork and art deco-inspired elements, to evoke a sense of old-meets new.Amenities include ergonomically designed lounge beds, red SMEG mini fridges stocked with street-priced snacks, HD TVs, yoga mats, built-in window seats, and panelled doors to mimic the French doors throughout New Orleans’ buildings.
Bathrooms have makeup desks, extra large showers with benches and Red Flower toiletries. The 1,097 sqm Richard’s Flat Penthouse has floor-to-ceiling windows, one master bedroom, a kitchenette and views across downtown New Orleans.
Finally, Virgin Hotels New York City is set to open this winter in the Big Apple’s NOMAD neighbourhood at 1,227 Broadway, between 29th and 30th Street.
The first and second floors of the building will be occupied by retail outlets, while Virgin Hotels will take over the floors above. The building itself is designed by Stantec New York and MARKZEFF Design interiors, developed by the Lam Group.
It will have 462 rooms – including concept suites – a rooftop pool and a number of dining options. These will include a Commons Club, a restaurant, bar and a bar on the roof.
The Kitchen at Commons Club – located on the fourth floor – will have high ceilings and a tree at the centre of the restaurant, a nod to the foliage of Madison Square Park, which is located steps away from the hotel.
“Bringing the destination into all the design details creates a vibrant and inclusive space,” says Virgin Hotels. “Plus, we wanted to ensure that this property – and all Virgin Hotels – are rooted in the local community through design and programming.”