Competing with Airbnb Luxe and OneFineStay, Domus Stay is a short-term rental platform that connects elite travellers with the owners of London’s most upmarket houses. Olivia Palamountain reports

The Domus Stay platform aims to bridge the gap between a luxury hotel and a short-term rental, unlocking London’s “most outstanding” homes with the addition of a personalised five-star concierge service.

Launched in the UK this spring by property agent Domus Nova, the brand intends to extend its property portfolio to European hotspots by the end of 2021.

All of the homes on Domus Stay have been chosen for their unique, design-led attributes and vibey neighbourhood locations, so there is a level of curation that you might not find on Airbnb, for example. Prices range from £300 to £4,000 a night.Domus StayFrom a five-bedroom home in Westbourne Grove decked out with mid-century furniture and statement artwork, to a cottage-inspired retreat in the heart of Notting Hill complete with a whole floor dedicated to the master bedroom, you won’t find anything generic in this portfolio.Domus StayHomes are further enhanced by Domus’s signature touches – well-chosen books for bedtime reading, cashmere blankets and bathrooms stocked with organic Bamford products – giving the experience more of a hotel feel.

Domus clients also benefit from bespoke itineraries, plus a “dedicated guest services specialist, committed to fulfilling every request, however big or small” – think entertainment and spa treatments, to everyday essentials such as housekeeping and scheduled travel.

How does the service work for homeowners? Domus Stay looks after every home as if it were their own, ensuring peace of mind, convenience and flexibility. From discreet guest verification and housekeeping and maintenance services, to marketing and payments, everything is taken care of.Domus StayRachel Angell, chief operating officer at Domus Stay, says: “Our properties are perfectly placed to offer safe experiences for guests and a home-away-from-home. One of the most important differentiators for us is our team’s warm service.

“Their specialised attention to detail emphasises privacy, security, access and convenience, which really sets us apart. Their bespoke management of the property, adding all the homely touches and customisation, is also to a level not seen in short term rentals before.

“We’re very excited to welcome our first guests and offer an important new and differentiated voice to London’s luxury arena.”Domus StayMore than a luxury concierge service, clients are also invited to benefit from Domus Stay’s local partner network – a little black book of contacts and seasonal experiences not available to the general public.

Exclusive access currently on offer includes a “day of discovery with the ‘Queen of Thrift’ Bay Garnett”, exploring London’s best vintage shopping spots, a private lesson in country pursuits with Holland & Holland (including British sparkling wine on arrival and use of their renowned equipment), plus and an arts workshop (at home or in-studio) with illustrator John Booth, well-known for his work with Paul Smith and FENDI.

Additionally, while health and safety remains paramount for travellers, guests will receive bespoke face masks designed by west London’s premier female tailor, Caroline Andew. Private shopping and personal tailoring consultations are also available.

Domus Stay is not the first branded service rental company on the Globetrender radar. Launched in 2016, Ultima Collection  is a portfolio of premium market of property rentals, private residences and chalets, upgraded with Ultima Signature Services, so guests can be sure of the same high standards at  every property. 

From hyper personalisation to remote working in style, Globetrender speaks with Ultima Collection managing partner Michala Chatel about what lies ahead for elite travellers here.

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