Japan, Taiwan and Albania are the three most popular emerging Airbnb destinations among travellers looking to stay in the homes of locals. Jenny Southan reports

Looking at search and booking data on Airbnb is a great way of seeing where people are planning to travel in the year ahead, and what kinds of travel experiences they want.

In 2024, Airbnb booking data shows that “amazing pools”, “national parks”, “amazing views”, “beach” and “iconic cities” categories are the most popular for home rentals.

In terms of countries with the highest increase in searches, Japan (specifically Tokyo, Osaka and Kyoto) has topped the the list, with searches tripling compared to 2023 data.

As Paris prepares to host the 2024 Olympic Games, the French capital is more attractive than ever, with searches for July 26 to August 11, 2024 ,increasing by over seven times compared to 2023.Airbnb home Japan

Ten countries rising in popularity on Airbnb

  1. Japan
  2. Taiwan
  3. Albania
  4. Singapore
  5. Finland
  6. United Arab Emirates
  7. Curaçao
  8. Aruba
  9. Thailand
  10. Guatemala

24 trending destinations for 2024

  1. Indianapolis, Indiana
  2. Warsaw, Poland
  3. Osaka, Japan
  4. Kyoto, Japan
  5. Buenos Aires, Argentina
  6. Marrakesh, Morocco
  7. Salvador, Brazil
  8. Paris, France
  9. Düsseldorf, Germany
  10. Puerto del Carmen, Canary Islands, Spain
  11. Melbourne, Australia
  12. Philadelphia, Pennsylvania
  13. Lille, France
  14. Stockholm, Sweden
  15. Tokyo, Japan
  16. Rio de Janeiro, Brazil
  17. Cortina d’Ampezzo, Italy
  18. Milan, Italy
  19. Rome, Italy
  20. Maceió, Brazil
  21. Dallas, Texas
  22. Mexico City, Mexico
  23. Colorado Springs, US
  24. Nassau, the Bahamas

For UK travellers planning staycations in 2024, beach towns such as  Brighton and historic cities such as Bath are top of mind. 2024 is also set to be a big year for live music, so it’s no surprise that Wembley and Stretford are climbing up this year’s list. (Wembley is welcoming Taylor Swift for an eight-night stint at the stadium across June and August, while Stretford’s Old Trafford will see Green Day and Foo Fighters take the stage in 2024.)

For Brits travelling abroad, sunny summer destinations such as Majorca and southern France top the travel list for 2024. While more eastern destinations like Thailand and Hong Kong also show increased popularity among British travellers, as they look further afield for warmer climates.

For guests who need help finding the best places to stay, Airbnb has launched Guest Favourites, a collection of the 2 million most-loved homes on Airbnb based on ratings, reviews, and reliability.

Guest Favourites have “excellent” reviews and are rated above 4.9 stars on average. These homes also receive high marks for ease of check-in, cleanliness, listing accuracy, host communication, location and value.