Portugal’s Cascais tourism board has launched a campaign encouraging British digital nomads to take a ‘workation’ in the destination. Jenny Southan reports
With an estimated 35 million digital nomads worldwide (a two-fold increase over the last 24 months), searches for “digital nomad” have grown by 376 per cent over the last two years, according to Google Trends.
Recognising this trend, Cascais Tourism Board has launched a new campaign called “It Works for you” in partnership with DNA Cascais, inviting British digital nomads to swap their office desks at home for the Portuguese riviera.
With almost two-thirds of UK workers (62 per cent) considering moving abroad to work remotely, following the pandemic, the nomadic lifestyle is more appealing than ever before with British travellers seeking a more balanced lifestyle that combines work, travel and pleasure.
Located on the Atlantic coast, Cascais offers remote workers over 300 days of sunshine a year, close proximity to Lisbon, an established expat community and a variety of appealing coworking spaces.
Bernardo Corrêa de Barros, president of the Cascais Tourism Board, says: “We are delighted to launch our brand new digital nomad campaign and to be joining forces with DNA Cascais.
“Supporting the desires and demands of our tourists is crucial and we hope the campaign will inspire even more working professionals to consider Cascais as their next ‘workation’ and leisure setting.”