The Son Bunyola hotel by Virgin Limited Edition occupies a restored 16th-century Mallorcan finca set in acres of almond and olive groves. Olivia Palamountain reports
Richard Branson’s latest luxury hotel, Son Bunyola Hotel and Villas, is ready to welcome visitors. It is one of a number of properties that sits within the Virgin Limited Edition portfolio, his personal selection of exceptional luxury travel experiences that encompass exclusive private islands and award-winning safari lodges worldwide.
Located in the Tramuntana Mountains of Mallorca, it enjoys an unparalleled location and a rich historical past. The main finca dates from the 16th century and has been meticulously restored over two decades.
Original features have been preserved, showcasing intricate details such as floor tiles, staircases, and the historic oil press.
Son Bunyola joins three further villas on the expansive 1,300-acre estate, adorned with almond and olive groves, vineyards and citrus fruit trees, plus three miles of sparkling Mediterranean coastline.
Expect 26 impeccably styled rooms and suites, thoughtfully conceived by local interior designer GRAS Reynés Arquitecto, renowned for their Mallorcan charm and inviting ambience. The main finca and Tafona, which once housed the olive press, showcase two stunning showcase suites with terraces.
Additionally, the hotel features two unique Tower Suites, one of which was once a medieval defense tower dating back to the 13th century, offering panoramic views of the mountains and sea. Rates at San Bunyola start from €600 per room per night on a bed and breakfast basis.
Owner Richard Branson says: “Today marks a momentous day as we open our beautiful hotel, Son Bunyola. The north-west coast of Mallorca has always held a special place in my heart, ever since I visited as a young boy with my parents.
“The historic finca, situated on a UNESCO World Heritage site, was awaiting a loving restoration, and our team has taken great care in bringing it back to life. I truly believe we have secured the best and most unspoiled location on the island, with its three miles of pristine coastline set against the backdrop of the stunning Tramuntana Mountains.
“The estate also features olive groves, vineyards, and some of the world’s best hiking and cycling routes. I hope it will rekindle the magic experienced by those who remember our original boutique hotel in Mallorca from the early days. This is just the beginning for Son Bunyola, and I cannot wait to welcome you and share this extraordinary place with you.” 
Dining options at the hotel include two restaurants, a Mediterranean eatery, a tapas restaurant, and multiple outdoor dining terraces. The hotel’s Sa Terrassa restaurant takes center stage with its original altar, paying homage to the building’s rich past.
A 28-meter swimming pool offers sweeping views of the famous Foradada and surrounding countryside, while estate activities include aqua biking, tennis on the on-site court, and the introduction of pickleball lines (the trendiest sport in the world right now!)
The hotel also offers a comprehensive wellness programme, allowing guests to partake in outdoor yoga sessions, walks around the UNESCO World Heritage Site, and book massages (there are only two treatment rooms, though).
Vincent Padioleau, general manager of Son Bunyola Hotel and Villas, says: “This is such an exciting time as we introduce the first European hotel for Virgin Limited Edition. I couldn’t be prouder of this passion project, which undoubtedly embodies all the values and experiences that Virgin Limited Edition is known for, set in one of Mallorca’s most incredible locations.
“Community has always been at the heart of our DNA, and we are grateful for the support we’ve received from our local partners, with over 80 per cent of our staff being Spanish. We look forward to further growth. This is just the beginning for Son Bunyola, as we not only aim to create one of the finest luxury hotels in Mallorca but also revive the estate’s agricultural side, which once flourished with farmland and vineyards.
“We have already planted over 200 trees and anticipate producing our own olives and almonds by next year, and Malvasia wine from 2026, as it was first recorded back in 1275.”