Maldivian resort the One and Only Reethi Rah is debuting a pop-up Missoni store, as well as using the fashion brand’s famous prints on parasols and loungers. Jenny Southan reports
“Missoni’s spontaneous style is distinguished through their various furnishing items, tapestries and fabrics used to personalise the sandy exteriors, the famous Treehouse, the sought-after Grand Residence and Grand Sunset Residence, and a limited number of Grand Water Villas. “Adding to the experience, the many moods of Missoni are discerned through branded elements, including the quintessential popsicle stand, buggies, paddleboards and bicycles.” The One and Only Reethi Rah will be a part of the Missoni Resort Club project, led by Alberto Caliri – creative director of the Missoni Home Collection. The project sets out to promote the brand worldwide through the “personalisation of exclusive locations where it is possible to immerse oneself fully into Missoni lifestyle philosophy”.