Maldivian resort the One and Only Reethi Rah is debuting a pop-up Missoni store, as well as using the fashion brand’s famous prints on parasols and loungers. Jenny Southan reports

The all-villa One and Only Reethi Rah resort in the Maldives has launched a partnership with Italian fashion house Missoni, which will see the opening of the Missoni NEO Beach Boutique and “customisations across the property” for the whole of 2023. One and Only Reethi Rah x Missoni One and Only Reethi Rah x Missoni
Missoni’s distinctive zig-zag and striped patterns will appear at the hotel’s new Missoni Resort Club, where they will adorn parasols, loungers, cabanas, cushions, beach towels and the DJ booth.One and Only Reethi Rah x Missoni One and Only Reethi Rah x MissoniOne and Only said in a statement: “Invoking a profound sense of joy, all-embracing turquoise seas and silky white sands, Missoni’s iconic zig-zag pattern will add a combination of flair and nature throughout the resort.

“Missoni’s spontaneous style is distinguished through their various furnishing items, tapestries and fabrics used to personalise the sandy exteriors, the famous Treehouse, the sought-after Grand Residence and Grand Sunset Residence, and a limited number of Grand Water Villas. One and Only Reethi Rah x Missoni One and Only Reethi Rah x Missoni“Adding to the experience, the many moods of Missoni are discerned through branded elements, including the quintessential popsicle stand, buggies, paddleboards and bicycles.”One and Only Reethi Rah x Missoni One and Only Reethi Rah x MissoniThe One and Only Reethi Rah will be a part of the Missoni Resort Club project, led by Alberto Caliri – creative director of the Missoni Home Collection. The project sets out to promote the brand worldwide through the “personalisation of exclusive locations where it is possible to immerse oneself fully into Missoni lifestyle philosophy”.