Global hotel brand Accor has created a branded podcast called Health to Wealth, in which it interviews visionary leaders in the wellness space. Jenny Southan reports

Accor’s new podcast series Health to Wealth has been designed to “explore the current state of wellbeing and the defining issues of our time”, thanks to conversations with guests such as cold water therapy advocate Wim Hof.

Emlyn Brown, global vice-president of wellbeing for Accor, says: “We are excited to take our ‘mission of care’ to the next level, convening a diverse group of innovative minds to act as a positive force for change that we hope will inspire mental and physical wholeness and a greater sense of well-being in what is a very complex and ever-changing world.”

Curated by Well Intelligence, a UK-based international business advisory group, podcast episodes feature:

  • Wim Hof on democratic access to health and the power of the breath
  • Nutritionist Kate Cook on the impact of nutritional health on business performance
  • Saasha Celestial-One on food waste
  • Manuel Muniz on technology and its impacts and strategic possibilities
  • Thierry Malleret on wellbeing, changing values and global macro forces
  • Oli Patrick and Harry Jameson on fitness, resilience and countering stress
  • Olaf Blanke on how our body sense is governed by neuroscience
  • Julian Ranger on why everyone should look after their own personal data
  • Allie Burns on investing in the entrepreneurs who can make a social impact
  • Ali Parsa on virtual doctors and the AI revolution in healthcare

Accor Health to WealthWim Hof says: “Imagine the iPhone is a product of our own mind. Imagine if we have that power, back within, without an iPhone. That is where we are standing right now – to take authority of the unlimited power of our own mind – to learn and own our own mind. That’s the future. And that’s amazing.”

Celestial-One says: “We’re all on this planet together, and when part of us isn’t doing well or isn’t properly nurtured, then it affects our entire collective organism. And that, to me, felt like a very natural way to think about the social and human and planetary interconnectedness that is coming to light in this Health to Wealth series.”

Muniz says: “The macro wellbeing perspective that Health to Wealth is examining is essential. I’m glad these discussions are taking place now, given the general state-of-affairs of the world. I believe this is the right time to address these matters.”

Harry Jameson says: “The word ‘holistic’ has been absolutely horribly abused by the media, but it’s true that having a truly holistic view on one’s wellbeing and one’s wellness is very, very important. Fitness in isolation doesn’t move the dial – neither does a healthy diet. It’s the accumulation of one’s lifestyle that does.”

Oli Patrick says: “Macro is the biggest opportunity of wellbeing, because if we improve the well-being of a population, we decrease their health costs unequivocally, we improve their performance unequivocally, and we increase the index of happiness unequivocally. It’s one of those few areas where every pound invested can go in so many different ways.”

The series will be followed by an entrepreneurial start-up challenge in Paris in collaboration with VivaTech, and a white paper delving into psychological and physiological health, societal structure and responsibility, global shifts, responses and predictions.

Anni Hood, CEO of Well Intelligence, says: “Accor is taking a powerful step forward to lead a global discourse among some of the world’s boldest thinkers, at a time when the collective wellness of the world has never felt more shaken. At Well Intelligence, we believe that sometimes a more radical approach is necessary to inspire a revolutionary shift, in perspective and beyond.”