Qatar Airways has formed an exclusive partnership with French perfumer, Diptyque, to supply first and business class passengers with luxury amenity kits. Jenny Southan reports
Premium passengers on Qatar Airways will receive bespoke Diptyque body and face care in vegan leather amenity kits on selected outbound flights from Doha, and luxurious bespoke gift boxes featuring Diptyque’s signature oval branding on selected inbound flights to Doha.
Qatar Airways will offer the signature “34 Boulevard Saint Germain” eau de toilette or “Eau Rose” eau de toilette inside each kit.
The kits will initially be available to first and business class passengers on routes from Doha across the Americas, Australia and New Zealand, as well as on A380 flights to London and Paris.
Customised to male and female passengers, each Qatar Airways amenity kit and gift box provides specially selected Diptyque products including:
- Lip balm – enriched with roses and violets
- Body lotion – infused with the scent of orange blossoms
- Face Cream – with prickly pear extract
- Diptyque fragrance – Eau Rose – an infusion of the finest damascena and centifolia roses, or the brand’s signature 34 Boulevard Saint Germain, with notes of amber, patchouli, cinnamon and rose.
Qatar Airways group chief executive, Akbar Al Baker, says: “We are the world’s best airline due to our constant innovation in elevating passenger’s experience. We are constantly looking at new ways to enhance our customer’s journey and surpass their expectations.
“Our customers will be delighted to discover a generous number of items inside the amenity kits, including a choice of Diptyque’s signature fragrances for women and men. Through this exclusive partnership with Diptyque, we have further elevated premium travel, having raised the bar for all other airlines.
“It is only fitting that two pioneering brands collaborate, and continuing our tradition of ‘firsts’. I am proud to say that Qatar Airways is the only airline that offers Diptyque products onboard, complementing the washroom amenities offered onboard and in our lounges. This partnership further enhances our world-class passenger experience, and will leave our customers with lasting memories of their journey, until we welcome them onboard again.”
Executive director of Diptyque, Fabienne Mauny, says: “Travel is an elegance we cultivate. Diptyque is therefore delighted to offer for Qatar Airways’ passengers, wellness and pleasure in the skies. To concoct our precious perfumes, we seek out the noblest ingredients from around the globe. With this exclusive collection, we aim to provide enchanting experience to passengers.”
Qatar Airways first entered its exclusive partnership with the French Perfumer, ‘Diptyque’ in March 2021, offering its washroom products on board and in its Premium lounges at Hamad International Airport (HIA).
The range consists of Essential Face Cream, Infused Facial Water, Velvet Hand Lotion, hand wash, shower gel, shampoo & conditioner, Fresh Body Lotion and Hand Wash Gel Rinse-Free.
The collaboration between Qatar Airways and Diptyque is being facilitated by FORMIA, the leading international airline amenity and hospitality specialist, for an industry-leading first-onboard collection.