Emirates has partnered with streaming service HBO Max to broadcast the best premium television content in the sky. Jenny Southan reports
Good news for anxious flyers, there will be plenty of quality entertainment to distract you on your next Emirates flight.
Emirates is the first airline in the Middle East to have partnered with HBO Max, which is WarnerMedia’s go-to streaming destination for all of its hit movies and shows.
HBO Max is currently available only in the US and Latin America. However, it is set to launch in Europe from October 26 and will be available onboard Emirates from November 1.
With this latest HBO partnership, Emirates’ passengers in all classes of travel will be able to watch exclusive HBO Max hits on their personal seat-back screens, including the popular Friends: The Reunion, shown for the first time on an airline; the multiple Emmy Award-winning Mare of Easttown, A Black Lady Sketch Show, and Wahl Street.
Initially launching with over 160 hours of content from 31 shows, Emirates and HBO Max will gradually expand the content available in the sky.
Onboard, Emirates’ customers can browse the latest HBO Max content in a dedicated folder on ICE. Those who prefer to plan their entertainment choices in advance, can browse all ICE content on the Emirates’ website, and create a personalised playlist on the Emirates app, which can be synced with the ICE system to immediately begin their movie or TV binge the moment they board the aircraft.
With over 4,500 channels of on-demand movies, music, TV shows, box sets, documentaries and more to choose from, Emirates’ ICE continues to lead the industry in terms of quality and variety of content.
Catering to its truly global clientele, Emirates’ ICE features content in over 40 languages. From indie films to global blockbusters, the unmatched selection is curated and procured from over 50 countries. Most movies and TV shows also offer subtitles and closed caption options, making the content accessible to an even wider audience.