The SLS South Beach has partnered with NFT BAZL to offer hotel guests the ability to acquire ‘unique digital art pieces’ paired with ‘special benefits’ designed exclusively for the property. Jenny Southan reports

Even if no one really understands what NFTs are, everyone seems to be creating them. Now, the SLS South Beach in Miami is jumping on the bandwagon with a series of “unique collectibles” that are being offered via an exclusive NFT BAZL marketplace at SLS South Beach.

Taking the form of digital art inspired by the brand’s signature SLS aesthetics, the NFTs have been made by internationally-renowned artists including Simone D’Auria, Jisbar, Chance Cooper, Punk Me Tender and Warbb – one of the best-selling NFT artists in the world.

Interestingly, the NFTs will be easily accessible to guests who can buy them from the comfort of their hotel room via a dedicated TV channel, simplifying the NFT purchasing process. Guests can pay with cryptocurrency or standard forms of payment such as credit cards or wire transfer.

For every SLS exclusive NFT an individual purchases, the collectors will enjoy perks such as hotel day passes including a day-use room, access to all amenities offered to hotel guests, and a one-, two- or three-night stay at the SLS South Beach. Additional special perks will continue to be released over the coming months.

Here is some of the NFT digital art available to buy from the SLS South Beach.

This is the most expensive piece, at US$100,000: NFT SLS South BeachNFT SLS South BeachNFT BAZL president, Ori Ohayon, says: “As the NFT BAZL ecosystem continues to grow in assets, utility and exclusivity, so are our partnerships. The SLS Exclusive Collection will be the first ever to incorporate hotel perks, VIP memberships and exclusive access. We expect this approach to innovate the NFT industry and for NFT BAZL to become the leading marketplace and solution provider to all those trying to break into the space.”

Simon Sorpresi, area vice-president at SLS South Beach, says: “We’re so excited to share our brand experience in a new way with our NFT offerings. Now our loyal guests can take a piece of SLS with them home and keep evoking their favorite travel destination.”

The first NFT BAZL exhibition took place at the Temple House in Miami In June 2021. During the inaugural exhibition, attendees were exposed to an NFT art collection that included over 100 unique physical and digital works.

Since then, NFT BAZL has become an “investment-grade” NFT marketplace and solution for creators trying to break into the space. Having worked with some of the most famous athletes, artists, musicians and hotel brands in the world, NFT BAZL has “paved the way for the ideal high-end NFT drop, leveraging the technology of an NFT paired with real world experience and utility”.