In partnership with Quintessentially Travel, ‘Private World’ by Vistajet connects members to luxury yachts, villas, islands and hotels via the comfort and safety of a private jet. Olivia Palamountain reports
In Globetrender’s 2021 Travel Trend Forecast, “PJ Packages” was a trend we predicted to take off this year. Proof comes from “Private World” by Vistajet, which offers exclusive member access to a “black book” of hotels, residences, private islands, yachts and ski resorts that can all be accessed by Vistajet’s fleet of more than 70 silver and red business jets.
Vistajet members – “a unique community of global business leaders, entrepreneurs, visionaries, founders, dignitaries, royals and families” – have access to the entire fleet whilst paying only for the hours they fly.
With Private World, the jet-set experience doesn’t end there. Trips are arranged by category and displayed via an easy-to-navigate portal making choosing an “isolation vacation” easier than ever. A dedicated service team will personally manage every journey from start to finish, tailoring every element to members’ preferences before they leave home.
This includes arranging and unlocking access to suites, historic estates, private retreats, yachts and slopes (in collaboration with booking partner Quintessentially Travel), plus seamless door-to-door service, a no need to check-in policy, guaranteed privacy and a host of personal services to make client journeys as simple as possible.
Vistajet says: “For the first time, the concierge on the other end will be waiting for you, and only you. After a flight, members will continue their journey with a personal welcome from the general manager, swift access to their accommodation without check-in, with all their preferred services already lined up.”
More than 50 partners and properties are currently available in cities such as Hong Kong, Los Angeles and Moscow and far-flung favourites the Maldives, the Bahamas, Aspen, Necker Island and Fiji.Private World by Vistajet will be continually adding off-grid destinations that offer “Private Buy-outs” (think Kim Kardashian’s 40th birthday buyout of the Brando in Polynesia, estimated to have cost US$2 million). This is an emerging category for high-end travel, with privacy now considered a necessity.
Introducing the new programme, Matteo Atti, Vistajet’s executive vice-president of marketing and innovation, says: “Private World marks the start of a radical transformation of the top end of the travel industry. A shift in the business model not governed anymore by volumes of booking, but led by quality, trust and shared values.
“Our selection of partners is inspired by the desire to protect, preserve and promote the highest know-how of the best hospitality services. We work every day to ensure customers can access the best the world has to offer. Our members know that when they enter the Vistajet Private World they step into a place of tranquility, safety and excellence.”
Private World offers five categories to its members:
- Vistajet-to-Suite – Hotels and resorts
With the Peninsula Hotels, Dorchester Collection, Four Seasons, Swire Hotels, the Maybourne Group and Rosewood Hotels and Resorts, facilitated by Quintessentially Travel
- Vistajet-to-Yacht – Global yacht charters
With Camper and Nicholsons
- Vistajet-to-Estate – Private villas, vineyard and ranches
With the Lauren Berger Collection and the Collection
- Vistajet-to-Island – Private islands
With Velaa Private Island, Virgin Limited Edition and Laucala Private Island
- Vistajet-to-Slopes – Ski destinations, including hotels and lodges
With Auberge Resorts Collection, Caldera House and the Collection
Data from LUXX Media’s Ultra Affluent Consumer Survey 2020 shows that 79 per cent of UHNWIs (ultra-high net-worth individuals) – for whom money is no object – are even more inclined to travel by private jet, considering it a safer and more reliable flight solution in the viral age.
Luxury travel companies taking privacy to the next level to offer “isolation vacations” (a term Globetrender coined in its latest report on Travel in the Age of Covid-19) include Cookson Adventures, which has launched a series of private, “door-to-door” escapes to remote locations that minimise the chance of travellers catching Covid-19 abroad.
Meanwhile, London-based private jet specialists Dominvs Aviation and Indian Ocean hideaway, the Nautilus Maldives, are offering a bespoke private travel experience that begins with a nonstop Bombardier 6000 jet flight (departing at guests’ convenience) from a private terminal at “one of London’s business airports” and lands directly at Noonu Atoll’s Maafaru International airport, where the resort’s private yacht, Nautilus One, awaits.