2021 Travel Trend Forecast

Globetrender’s 2021 Travel Trend Forecast explores 15 essential trends that will define the near-future of global tourism and present important opportunities for the industry in the months ahead.

Globetrender is the UK’s leading travel trend forecasting agency.

Our reports are produced by award-winning journalists and forecasters. They identify trends as they are emerging, backing them up with case studies, expertly sourced data and industry thought-leadership to help travel companies shape their product for the traveller of tomorrow.

Globetrender sponsors and partners include American Express Global Business Travel, Business Traveller magazine, Tong Digital, Cookson Adventures, Cirium, The PC Agency, Inmarsat Aviation and Euronews.

Our reports are downloaded by thousands of companies globally (both within the travel industry and beyond), who see them as an unparalled resource for travel trend intelligence.

For collaborations, sponsorship opportunities, bespoke report commissions and consulting services, email editor and founder jenny@globetrender.com


  • Deep dives into 15 trends (including Try-Again Trips, Anti-Social Sightseeing and Utopian Workations) that will define travel in 2021
  • Expert comments and predictions from industry insiders
  • Cutting-edge examples of innovation to reflect how each trend is manifesting
  • Data that displays shifts in consumer behaviour


  • Vaccine VIPs
  • Generation Z
  • Super-rich
  • Newly-weds
  • Digital nomads
  • Families and friends



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Globetrender reports help you understand the changes that are taking place across the travel industry, so you can anticipate what consumers will want in the future, and prepare your business accordingly.

Our qualitative research goes beyond quantitative stats and surveys that can go out of date quickly, to provide richer, more reliable insights into the future of travel.

Innovation is at the root of every trend, so we are always looking at what is new and disruptive. If you aren’t an innovator or an early-adopter of a trend, then you will be behind the curve and missing out on opportunities to flourish.


“For many of these travellers, the first priority is to finally fulfil their thwarted 2020 travel plans. Whether it’s a cancelled holiday to visit family on the other side of the world or a carefully planned trip of a lifetime that never materialised, Try Again Trips are going to be a common trend for the near future.

“The problem is, rather than bringing in much-needed fresh revenue, a significant proportion of second (or even third) attempt getaways will be funded by vouchers, or rescheduled from before. This could potentially further stall the economic recovery of the travel industry.

“John Strickland, owner of airline consultancy JLS Consulting, says: ‘If you think about peak demand – people travelling for their summer holidays to Mediterranean beach resorts, for example – if you had everybody using their vouchers for destinations like that next summer, that would be really adverse from an airline point of view.'”

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