Middle Eastern airline Etihad has partnered with Luxe City Guides and London-based grooming brand Scaramouche and Fandango to create a range of new in-flight amenity kits.
Available for business class passengers only, the limited-edition packs will come in six different designs inspired by six different cities – Abu Dhabi (Etihad’s base in the UAE), London, Madrid, LA, Sydney and Hong Kong.According to a press release, the London one is “reminiscent of 1960s pop culture,” and “uses the bold colours of the iconic London Underground map,” while the Madrid kit features “the red and yellow of the Spanish flag in a pattern symbolising the city’s famous annual carnival”.
Unisex skincare products from Scaramouche and Fandango include a facial moisturiser “enriched with vitamin E and made with anti-oxidants and essential oils to combat fatigue and the lower humidity levels in the cabin”, as well as a honey and shea butter lip balm.Socks, an eyemask, cotton pads, earbuds, a toothbrush, paste and earplugs are also provided.
In addition, the jazzy kits will contain a travel guide curated by Luxe highlighting the best restaurants, hotels, bars, boutiques and hotels. More designs and cities will come in the future.Simon Westcott, Luxe City Guides’ CEO, said: “Etihad Airways offers one of the best in-flight experiences in the world. In partnering with LUXE City Guides to create its new business class amenity kits, Etihad helps ensure that the premium experience extends long after its guests have landed. It is great to be working with fellow innovators.”
Calum Laming, Etihad Airways’ vice-president of guest experience, said: “The introduction of these kits is not about providing brand names to our business class guests. It is about intelligent design, functionality and providing them with products which are attractive, natural, useful and re-usable”