London’s W Leicester Square hotel has partnered with British fashion designer Claire Barrow and “smart clothing” pioneers Glofaster to create new high-tech uniform’s for the relaunch of the on-site Wyld nightclub.
The innovative clothing incorporates “integrated LED technology that pulsates to the beats of the club’s resident DJ, and reactive strip lighting within a W screen-printed design that was influenced by the club’s glowing red neon lights”.
Barrow said: “My designs for Wyld’s new uniforms were influenced by the décor of the nightclub. I wanted the wearer to feel confident and enjoy working in the garments, so we created timeless tailored pieces for men and women.
“Glofaster and I wanted the uniforms to feature smart capabilities that would accentuate the design, making the staff stand out from the crowd and ultimately support them in their role”.