Trendy luggage brand Horizn Studios will be selling vegan luggage-only from next year, in a bid to be more ethical and appeal to a generation of more responsible consumers. Erica Jamieson reports
Horizn Studios, a Berlin-based luggage and accessories brand, is transitioning to become an exclusively vegan label. Their new range of suitcases and travel bags are made entirely without materials of animal origin, earning them PETA-Approved Vegan Label certification.
The endorsement recognises animal-friendly styles and gives customers peace of mind that purchases are cruelty-free. Horizn Studios is the world’s first PETA-Approved luggage brand, promising animal-free fabrics, dye, glue and wax components.
“We love animals as much as we love to travel. We are glad to be approved by the animal rights organisation, PETA. Our vegan range proves that travel products can always be high performing, sleek in design, and cruelty-free at the same time”, says Stefan Holwe, founder and CEO of Horizn Studios. The new collection, available online, features classic styles with leather components replaced by water-resistant polyurethane. Horizn Studios’ existing stock of leather goods is available until sold out.
The company launched their first vegan collection in 2018, and aims to become a fully vegan company by the end of 2020, having now eliminated all leather from design and production. Founded in 2015 with the motto “Let’s Go Further”, Horizn Studios boasts a host of sustainability and social impact programmes.
“We couldn’t be happier about providing more visibility to our animal-friendly product range –
and just in time for our fifth birthday”, Stefan adds. “For us, going further can only mean that we become a driving force of conscious travel.
“We started with the aim to provide next generation travellers with a travel wardrobe that lasts forever and continuously build on that foundation. Being even more considerate of our impact is a natural progression.”
All designs utilise materials meant to last, and the company collects polycarbonate off-cuts from production to be reused. Packaging materials contain zero single use plastics, and products are shipped in recycled cardboard boxes. Cotton dust bags are used to package luggage, which the company plans to extend across all product categories.
Horizn Studios also offsets CO2 emissions for transportation causes, aiming for carbon-neutral logistics between studios and production sites in Europe and Asia, and a global customer base. The company donates carbon credits through partners and directs offset fees towards verified carbon initiatives.
A “Stop, Drop and Roll” in-store recycling programme lets customers drop off luggage from any brand in exchange for store credit up to €30.
The brand also invests in social and arts causes. The Horizn Art Programme, founded in 2016, supports emerging artists in genres from music to fine arts. Horizn Together, launched in 2020, works with Kiron, an online learning platform, to provide education to displaced and refugee youth.
Horizn Studios currently donates all revenues from the temporary three per cent VAT rate cut, implemented by the German government in response to COVID-19, to the scheme.
Horizn Studios was the first global brand to integrate a removable charging device, and the first luggage brand with optional GPS tracking and a personal travel assistant service. The label has collaborated with Soho House, BMW and DJ Seth Troxler.