In partnership with flexible workspace provider Industrious, Proper Hospitality is transforming its hotel suites into private offices for digital nomads who can work from anywhere. Rose Dykins reports
Luxury boutique hotel brand Proper Hospitality has teamed up with leading flexible workspace company Industrious to turn its suites into private workspaces.
Based in the US, Proper Hotels are designed to reflect their surrounding communities. The brand is all about “uncommon luxury”, with conveniently located hotels that team up with local innovators to bring in food and drink, tech, art, music, fashion and wellness.
Available for a day, week or month, the new Industrious Property Hotel Suite service can be booked for up to six guests or colleagues at a time, offering a safe, comfortable office for remote workers.
Currently available at its hotels in Austin, San Francisco and Santa Monica, Proper Hotels is also extending this service to properties under its sister brands, including Avalon Beverly Hills, Avalon Palm Springs, Hotel June and Ingleside Inn.
Remote workers can make use of the high-speed wifi, unlimited digital access to The New York Times, printing services, smart TVs, in-suite bathrooms, Nespresso machines or cold brew coffee, water and artisan snacks (with the option to also purchase room service). At each Proper Hotel, guests experience contact-free check-in, as well as touch-free in-suite services.
Bookings can be made until December 15, 2020, and there are rate discounts of 15 and 25 per cent for those who book for a week or a month, respectively.
Each Industrious Proper Hotel suite come with two workstations, while additional “loft” spaces have six individual desks.
“We’re thrilled to partner with Industrious to offer a new way of experiencing our properties for remote workers looking for safe working environments,” said Patrick Pahlke, Proper Hospitality’s vice president of Commercial.
“We look forward to meeting our newest guests and introducing our signature, Proper approach to hospitality, including beverages, snacks and meals on-demand and a design-forward mentality, ideal for creatives seeking new workplace inspiration.”
Jamie Hodari, co-founder and CEO of Industrious, adds: “With remote work continuing for the foreseeable future, there’s an urgent need for safe, accessible workspace where and when it’s needed – even for employees who are only going to the office once or twice a week.
“People are craving an escape from working from home, but that doesn’t mean they’re ready to get back to the traditional open office. We’re so excited to work with Proper to provide just that sort of novel option.”
Globetrender has previously covered the ‘working from hotel’ trend. Not only does this help the hospitality industry recover lost revenue during Covid-19, it caters to the demand for private workspace at a time where the more people than ever are looking for an alternative to working from home.
Recently, Citizen M – a hotel brand targeted at millennials – also launched a subscription service for remote workers and digital nomads.
For £550 per month, Corporate Subscription by Citizen M lets guests work at any Citizen M hotel “living room” (lobby) whenever they want, stay in a guest room for three nights (with breakfast and a welcome drink included) and use the hotel’s meeting rooms. They can also add on more overnight stays at a discount of 10 per cent.
In addition, for £1,500 per month, Citizen M’s Global Passport service lets guests move into any Citizen M hotel for 29 days at a time – or £50 a night for bookings of at least seven nights.
The deal offers a price-competitive alternative to paying a month’s rent on an apartment at many of the brand’s city-centre locations. The subscription also grants customers discounts on food and drink at the hotels, while offering the facilities to work productively.
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