From a 'polyday' suite and a run club to 'Disloyalty' rewards and dog-friendly amenities, Amsterdam's Hoxton Lloyd embodies eight key hospitality trends defiant in the face of 'global blanding', writes Rose Dykins

1. It’s a one-off

The enormous 1920s building’s layers of history have forged The Hoxton Lloyd Amsterdam’s character over time, crystallised in the original timber panelling, tiles and stained glass windows that are still in tact and celebrated. Having served so many different purposes - each one an imprint of Amsterdam’s changing historical influences - the hotel building is instilled with its own unique and complex heritage, as a site of sanctuary, captivity and bohemia.

The Hoxton Lloyd Amsterdam is a "Trailblazer Hotel" - a one of the trends identified in Globetrender and Amadeus’ Travel Trends 2025 report - a property that feels like a destination in itself, a unique gateway to a city, and somewhere unlike anywhere else.

2. It's 'just-right’ distance from the city centre

This neighbourhood hotel will introduce many of its guests to Amsterdam’s Eastern Docklands for the first time, and the location offers a sense of fresh discovery to a stay in the Dutch capital, Despite being a 15-minute tram ride from Amsterdam Centraal station, there’s little-to-no touristy vibe, and the hotel’s waterfront views across the IJ Bay provide a mental re-set after the bustle of Amsterdam’s core.

Part of The Hoxton’s brand DNA is for its hotels to feel rooted in the local community of a creative city quarter, and The Hoxton Lloyd Amsterdam delivers on this. It’s moments from a supermarket, a laid-back pub with an international menu, and the independent boutiques, coffee shops and dog groomers of trendy Czaar Peter Kwartier.

3. It embraces colour in the ‘age of average’

At a time when we’re wondering how much longer the ‘beige-ification’ of hotels can continue, The Hoxton Amsterdam Lloyd deploys colour to add mood and identity to its spaces. The Bremen Brasserie radiates warmth and conviviality with its butter yellow-hued walls (still the colour of this season) which cement its function as the beating heart of the hotel, where it feels worthwhile lingering longer after breakfast. In the guestrooms, brick-red accents pop against the prevailing sea-green and serene blue colour scheme, in honour of the area’s maritime culture.

4. It satisfies our inner magpies

The quest for finding the perfect keepsake to commemorate our trips and become part of our home is driving the current Souvenir Scouting trend. In step with this, Hoxton Hotels’ curated gift shop offering means guests can own a slice of the Hoxton’s stylish aesthetic - be it the brand’s sleek Hox Mug or a beautiful coffee table book - with an aspirational souvenir that will add class and intention (rather than clutter) to their homes.

5. It’s got a five-person bed

Of all the Hoxton Lloyd Amsterdam’s 136 rooms, the Gather Room stands out with its over-sized mattress that sleeps five - ideal for groups of friends looking for an affordable-luxury city break, as much as those on a “Polyday” (see Globetrender’s The Future of Queer Travel report for more).

6. It rewards 'Disloyalty'

In the spirit of keeping things interesting, the Hoxton Lloyd Amsterdam is part of the Disloyalty travel and food membership (along with 17 other Hoxton properties). For £12 a month, Disloyalty members are rewarded for “trying new things” with discounts off hundreds of hotels, restaurants, bars and coffee shops. The membership slashes 50% off nights booked at new hotels, and 20% off first-time stays.

7. Run clubs are the new night clubs

The popularity of running clubs as a social activity continues to soar, and the first Saturday of each month, Amsterdam’s Untitled Run Club (URC) meets at the Bremen Brasserie, inviting locals and guests alike to join them for a 5km community run around the area - followed by a well-deserved breakfast back at the hotel. Having URC as part of its regular event calendar feels on brand for a Hoxton hotel, as a way of integrating guests into the local community through a home-away-from-home activity.

8. The dog can come too

Travel brands with a strong millennial customer base are showing their animal-loving side, and at Globetrender, we’ve seen everything from pet-friendly flights to VIP (Very Important Pet) hotel experiences for people’s furry loved ones. Hoxton is no exception, and with its Hox Hounds offering, guests can book a dog-friendly stay at The Hoxton Lloyd Amsterdam (for dogs that weigh up to 40lb). For no extra fee, pooches are treated to in-room dog beds, treats, food and water bowls, a Hox Hound dog tag, poo bags and a Mutt Manual listing some top places to explore with your four-legged best friend around the Eastern Docklands.

For Globetrender's full review of the Hoxton Lloyd Amsterdam, click here.