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In today’s world, women not only make up around two-thirds of the global travel population, but they are also travelling more frequently – and more dynamically – than ever before. They are effortlessly switching between roles and travel styles with remarkable agility. This shift reflects a broader cultural evolution, where today’s ambidextrous female traveller is no longer defined by a single mode of exploration, but by her ability to plan and pivot across many – often within the same year.
Not only are women typically the ones booking holidays for their families and partners, but they are also choosing to travel solo, with friends, and as part of female-led groups. In short, women are embracing travel as a fluid expression of identity, responsibility, and desire – and in the years ahead, their financial power is only set to grow. We are entering the era of Femmefluence.
In the US alone, McKinsey & Co predicts that women will control US$34 trillion in assets by 2030 – equivalent to 38% of the country’s investable wealth (up from US$7.3 trillion, or 29%, in 2014). This profound shift will be echoed globally, driven by women securing high-paying roles, building successful businesses, and inheriting wealth – particularly from spouses. In markets like the US, this trend is further reinforced by the fact that women tend to outlive men by an average of five years and often marry slightly older partners.
In this report, we identify five key trends shaping the future of female-led travel between 2025 and 2030. These insights are especially relevant to the typical Citizen Femme reader: women aged 28 to 55, who fall within the aspirational luxury or high-net-worth segment.
For travel companies, there has never been a more critical time to understand and respond to the evolving needs of the Femmefluencer.
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