The Standard and Crash Baggage have unveiled the Standard-red Icon Luggage, a bold, pre-dented suitcase that celebrates imperfection, individuality and the joy of travel. Olivia Palamountain reports

This Novemeber, the Standard has joined forces with Italian luggage brand Crash Baggage to launch its first-ever suitcase collaboration: the Standard-red Icon Luggage.

Vibrant, unapologetic and unmistakable on the carousel, the design reflects both brands’ shared philosophy of breaking convention and embracing travel as an act of self-expression.

Crash Baggage is known for its signature pre-dented shell – a playful rejection of the notion that luggage should remain flawless. The Standard, celebrated for its irreverent take on luxury hospitality, found in Crash Baggage a like-minded partner.

Together, they’ve created a suitcase that transforms dents and scuffs into design features, symbols of adventure rather than wear. The result is a striking red edition of Crash Baggage’s Icon model, finished in the Standard’s trademark hue and built to stand out from a sea of uniform cases.
Adding another layer of creativity, the Standard commissioned artist and nightlife icon Connie Fleming – also known as “Connie Girl” – to design an exclusive sticker set to accompany the launch. A longtime figure in the Standard’s New York scene, Fleming reinterpreted the brand’s eclectic archive of logos and graphics into bold lettering that spells out “Standard,” offering travellers a playful way to personalise their luggage.
The collaboration is being launched with a visual campaign shot across two of the Standard’s flagship hotels – the Standard, Bangkok Mahanakhon and the Standard, High Line in New York. The imagery captures the suitcase amid both tropical and urban backdrops, celebrating the spontaneity, connection and fun that define the Standard’s approach to travel.

“Travel has always been central to The Standard’s DNA – not just the act of getting somewhere, but the spirit of exploration and expression that comes with it,” says Amar Lalvani, executive chairman of Standard International. “Partnering with Crash Baggage felt natural; together, we’ve created something bold, imperfect, and unmistakably The Standard.”

The Standard x Crash Baggage Icon Luggage will be available globally now, priced at US$350, through the Standard Shop online and at properties worldwide.