The Postcard Cabins brand, formerly known as Getaway, brings ‘outdoor hospitality’ to Marriott’s portfolio. Rose Dykins reports

Marriott International has acquired Postcard Cabins (formerly known as Getaway), an “outdoor hospitality" brand that helps people disconnect from daily life and have meaningful moments in nature.

Postcard Cabins was founded in 2015 with a mission to bring the experience of finding free time in nature to more people. The brand promises to support guests to slow down, unplug and embrace the great outdoors in comfort and style.

It has welcomed more than 2.4 million guests to its 1,200 cabins across 29 US locations in private woodlands - within two hours’ drive from major cities - promising the chance to immerse themselves in nature.Marriott’s acquisition of Postcard Cabins feels in step with the growing popularity of the outdoor accommodation sector, driven by travellers who are eager to trade the alway-on pace-of-life for the serenity of nature. By joining Marriott’s portfolio, Postcard Cabins will connect with a global audience and benefit from Marriot’s resources, including its Marriott Bonvoy rewards programme, which has more than 210 million members worldwide.

Postcard Cabins' cabins have luxury queen beds with white linen bedding, and blinds in the sleeping area. They have fully equipped kitchenettes mini fridge, croquery and utensils, cooking equipment, salt and pepper, tea- and coffee-making facilities and more.

Each cabin has air-conditioning as well as heating, and en suite bathrooms with Pharmacopia amenities and fluffy towerls. Outside each unit is a fire pit and an outdoor picnic table with chairs. Guests can make use of lanterns, books and cards, or purchase certain groceries and essentials. Each cabin also has a lockbox for phones, helping people to switch off and focus on the forest around them.Jon Staff, founder and CEO of Postcard Cabins, says: “In joining Marriott, we’re excited to bring the Postcard Cabins experience to a global audience seeking exactly what we offer – a place to slow down, disconnect from the everyday, and invest in the relationships that matter most. What started a decade ago with a small group of believers in the power of spending free time in nature, has grown into a national movement, which we expect will only gather steam with Marriott’s expansive reach.”

Leeny Oberg, chief financial officer and executive vice-president of development for Marriott International, says: “Marriott has long been committed to offering incredible travel experiences for every trip purpose. As guests are increasingly interested in nature-immersive travel, we are excited to build on the incredible breadth of our portfolio and welcome Postcard Cabins to Marriott Bonvoy, as we deliver more accommodations and experiences in awe-inspiring destinations.”