With its focus on flexibility, affordability and community experiences, LyvInn is betting big on the changing preferences of the next generation of travellers. Olivia Palamountain reports
Germand hotel group LyvInn has announced an ambitious growth strategy centred on a hybrid hotel concept.
The company aims to cater to the evolving needs of modern travellers, particularly young adults seeking flexible, affordable, and community-oriented experiences.
LyvInn’s unique approach combines elements of lifestyle budget hotels and hostels, creating a hybrid space that prioritises communal areas and efficient use of space.
The brand’s target demographic includes students, young professionals, and digital nomads.
To appeal to this group, LyvInn hotels feature urban, modern interiors designed for both relaxation and networking. Communal areas such as co-working spaces, lounges, and event areas are central to the concept.
The concept is a direct response to the growing trend of flexible working and living models, offering a solution to the increasing demand for high-quality yet affordable accommodation.
The company’s strategy involves targeting high-growth markets and trendy districts with high demand, aiming to secure a unique position in the international hotel industry.
Regular events, from after-work sessions to wine tastings, are planned to attract both hotel guests and locals, strengthening local networking opportunities.
LyvInn plans to open at least two new hotels each year starting in 2025, following an initial two-year period focused on renovating existing buildings.
LyvInn’s first property, a former Meininger Hotel with 164 rooms in Frankfurt, was acquired in 2022.
This location serves as the launchpad for the company’s international expansion, with plans to focus on key European cities including Amsterdam, Berlin, London, Milan, Paris, and Vienna.
According to the group, LyvInn hotels provide guests with everything they need to stay focused: “Free high-speed wifi, a co-working area, and a 24-hour reception. Additionally, you can enjoy warm meals 24 hours a day, and a delicious breakfast awaits you in the morning,” says the website.