Oneworld Meetings & Events Trends 2027-2030

Published in October 2026, Meetings & Events Trends 2027-2030 is a Globetrender trend report created in collaboration with airline alliance oneworld.

This project explores seven trends shaping the future of international gatherings and the journeys that make them possible, and has been timed to coincide with the relaunch of oneworld Meetings & Events, the alliance's new online portal for organisers of international meetings and events.

It gives eligible organisations access to event-related fare products across the oneworld network through a dedicated booking link, and gives attendees the option to arrange their own flights from wherever they are travelling.

It’s not just for corporate business travel: the proposition is designed for the breadth of organisations that convene people internationally, including associations and communities whose members may be spread across many countries.

The Trends

• The Human Premium
• The ROI of Presence
• Experience-First Events
• Destination as Content
• Geo-Compression
• Loyalty Ecosystems
• Meet Me Airside

Globetrender is the world’s leading travel trend forecasting agency.

Our reports are produced by award-winning journalists and forecasters. We identify trends as they are emerging, backing them up with case studies, expertly sourced data and industry thought-leadership to help travel companies shape their product for the traveller of tomorrow.

For collaborations, sponsorship opportunities, bespoke report commissions and consulting services, get in touch.

Get in Touch