Magnifica Air has revealed plans for a new kind of airline that sits between private aviation and first-class commercial travel, offering what it describes as the privacy of a jet with the operational scope of a major carrier.
When it launches in 2027, the Florida-based startup will introduce a fleet of Airbus A220-300 and A321neo aircraft, each configured for between 45 and 54 passengers. The aim is to create a quieter, more personal flying experience at what the company claims will be a fraction of the cost of chartering a private jet.
According to The Independent, the airline believes it has identified “a gap in the market” for wealthy travellers who want a calmer, more human experience without paying private jet prices.
Boutique design
The concept blends low-density cabins with the scale and consistency of scheduled operations. Aircraft interiors will feature private suites, hand-crafted business-class seating and open spaces created by removing overhead bins. Renderings shared by the airline show two-by-two seating in warm brown tones, residential-style sofa suites and an onboard bar, highlighting its ambition to make the cabin feel more like a boutique hotel than an aircraft. Lighting will adapt throughout the flight, menus will be designed with chefs and sommeliers, and service will follow the rhythm of a private members’ club.
Seamless connections
Magnifica Air’s guest journey begins long before boarding. Travellers will arrive at private terminals only 30 minutes before departure, where baggage will be handled by concierge staff and security screening will take place within the lounge. Aided by facial recognition technology, the process is designed to be quick and unobtrusive. From there, guests will be escorted directly to the aircraft by sprinter van or private ramp walk. On arrival, baggage will be returned within minutes, chauffeurs will meet passengers at the kerb, and onward lounges will be available for those continuing their journey.
Clean tech
The company places sustainability at the centre of its design. Magnifica Air will launch as carbon neutral, supported by more than seven million gallons of sustainable aviation fuel integrated into its East Coast operations each year. Lounges will run on solar power and the airline is exploring hybrid-electric aircraft as part of future planning. On board, aircraft will introduce the world’s first commercial-scale surface purification system using Aviation Clean Air technology, paired with a humidification system to reduce the drying effects of long-haul travel.
Experience trips
The route network will begin with six to seven daily flights, connecting Miami, New York, Los Angeles, the Bay Area, Dallas and Houston, with seasonal services to Napa Valley and the Caribbean. Magnifica Air has already signed agreements for six Airbus A220s and two A321neos, with the first scheduled for delivery in early 2027 before refurbishment and entry to service later that year. Alongside scheduled flights, curated “experience trips” will be offered to cultural and sporting events, including Art Basel and Formula 1.
Affordable luxury
Supporting the launch is a leadership team drawn from both private and commercial aviation, led by chief executive Wade Black. He describes the airline as a response to a fragmented premium market where customers must choose between crowded first-class cabins or costly private jet charters. As he explains: “This is the space in between.” The Independent reports that the company’s blog positions the airline as “a fully private, seamless experience for a fraction of what you’d pay to charter a jet.”
Member perks
Magnifica Air has also introduced The Seven Club, a membership platform that blends air travel with art, wellness and cultural access. Members will receive priority booking, concierge support and invitations to curated events, from artist previews at Art Basel to tailored programmes at major sporting fixtures. Family and corporate memberships will be available through a tiered structure, with prices starting from US$14,950.
Black describes the programme as an opportunity to bring “joy and excitement back to the sky,” positioning the club as an emotional extension of the airline rather than a list of perks.
Four Seasons is expanding its portfolio of ultra-luxury, round-the-world itineraries with the launch of New World Icons, a 20-day Private Jet journey that will take just 48 guests to seven destinations across Asia, Europe, the Caribbean and the Americas.
Departing March 26, 2027, this latest edition marks the brand’s tenth anniversary in the sky and introduces five locations that have never before appeared on a Four Seasons Private Jet route, alongside the return of long-standing favourites Hong Kong and Langkawi.
The itinerary reflects a rising appetite for highly curated, transformative travel, blending cultural immersion, wilderness exploration and elevated hospitality.
Highlights range from snowmobiling across Iceland’s Langjökull Glacier and exploring the geothermal drama of the Golden Circle to drifting through Langkawi’s mangrove forests with a Four Seasons naturalist and navigating Jaipur’s palace architecture during a private gala evening.
In Venice, guests will stay at the soon-to-relaunch Danieli, A Four Seasons Hotel, Venice, ahead of a helicopter excursion to the alpine landscapes of Cortina d’Ampezzo. The journey then continues to Anguilla for Caribbean watersports before concluding in Los Cabos, home to the new Four Seasons Resort and Residences Cabo San Lucas at Cabo Del Sol.
Designed to deliver both breadth and depth, the itinerary allocates multiple days in each destination, supported by seamless transfers aboard a fully customised Airbus A321neo-LR configured for just 48 passengers. A dedicated onboard team – including an executive chef, physician, concierge and experience manager – accompanies guests throughout, underscoring the brand’s emphasis on service and comfort as central components of the journey.
Demand for Four Seasons’ Private Jet programme remains robust, with most 2026 departures already fully booked. Limited spaces remain on itineraries such as Asia Unveiled, Ancient Explorer, International Intrigue and World of Wellness, each offering a different thematic approach to long-haul, multi-stop travel.
Prices for New World Icons start at US$219,000 per person, based on double occupancy.
PriestmanGoode has revealed a new vision for private A350 aircraft that transforms the rear cabin into an "adaptable sanctuary", maximising space while providing a calm, luxurious environment.
The concept emerged from a workshop on the evolution of luxury hosted by PriestmanGoode at the RedCabin Business Jet and VIP Interior Innovation Summit in Montréal last year. Drawing on insights relating to technology integration, wellness, personalisation and sustainable materials, the Private Studio team has created a unique interior that adapts to various passenger needs.
The design features four distinct yet transformable zones. The living room converts from a social space into a cinema or gym through moveable seats, panels and discrete storage. Adjacent to this is a area that adapts for work, therapy or meditation, featuring a floating desk within an illuminated alcove.
The full-width bedroom and dressing room eliminate the traditional hallway, allowing windows on both sides for an expansive feel. At its centre, a versatile unit transforms from a vanity complete with mirror, amenities and storage into an entertainment hub with built-in screen.
The bathroom combines technology and holistic wellness, featuring a distinctive rippled glass shower enclosure within a darker, more atmospheric environment.
"One of the main motivations for this concept was taking our learnings from commercial aviation and our understanding of how to maximise small spaces and bringing those to our work in private aviation," says Ben Rowan, director of PriestmanGoode. "We have made sure that the space can really change and modulate, depending on the actual requirements of the user.
"Whether that's working, sleeping, lounging, watching a film or using it as a gym. Utilising the back of an A350 cabin has demonstrated how we can create a private sanctuary separate from the more public spaces further forward in the aircraft. The overall architecture and bold forms takes the user into something quite different and not what they might expect onboard an aircraft."
A standout feature of the concept is its nature-inspired materials, created in partnership with four artisan suppliers. These include F/Lab's custom Aenigma material, demonstrating how sustainability can integrate seamlessly with luxury; London Embroidery Studio's three-dimensional stitch design influenced by antique tapestries; Atelier Midavaine and Nusom's ginkgo leaf motif applied to lacquered wall panels; and Nature Squared's surface incorporating waste feathers from the food industry.
Chris Haslam, senior design lead for the project adds: "This concept defines the direction in which we see the luxury cabin experience evolving. Our clients often want to replicate the same level of luxury from home, work, automotive or hospitality onboard, but this project demonstrates how design for an adaptive living space can bring so much more to the experience."
The consultancy has over 25 years of aviation experience, having completed multiple private interiors for widebody aircraft and private jets.
Preferred Hotels & Resorts has announced its first private jet travel experience, offering guests a lavish opportunity to visit seven countries aboard a private aircraft featuring lie-flat leather seating and chef-made meals, washed down with premium wines and spirits.
The 17-night "Legendary Journeys" itinerary, scheduled for October 2026, takes in Singapore, India, Rwanda, Kenya, Greece, Morocco and London. A 17-member service team will manage all logistics, whilst a professional photographer and videographer will document the journey.
On-the-ground experiences include gorilla trekking in Rwanda, a royal celebration in Jaipur, private wildlife encounters in Kenya and dining beneath the stars in Morocco's Atlas Mountains.
The itinerary features stays at four members of Preferred Hotels & Resorts' Legend Collection, including The Fullerton Bay Hotel in Singapore, The Leela Palace Jaipur, Andronis Luxury Suites in Santorini and The Londoner. Additional accommodations include partner properties in Rwanda, Kenya and Morocco.
Unique highlights include a private reception hosted by Rwanda's President Kagame, helicopter flights over the Virunga Mountains, witnessing the Great Migration in Kenya, sunrise hot-air balloon safaris with champagne breakfast, and exclusive wine tastings of rare Assyrtiko vintages in Santorini.
The journey concludes with a champagne toast on The Londoner's rooftop terrace overlooking Leicester Square.
Spots are limited to 29 couples, with single occupancy available upon request. Pricing begins at US$133,500 per person (based on double occupancy).
Lindsey Ueberroth, chief executive of Preferred Hotels & Resorts, says: "Our mission has always been to connect travellers with the world's most remarkable independent hotels and destinations in ways that are both unforgettable and transformative. Aligned with our recently released Luxury Travel Report 2025, which found that 61% of affluent travellers see once-in-a-lifetime moments as the ultimate luxury and 75% seek experiences curated by those 'in the know,' the Legendary Journeys experience delivers rare adventures with personalised service, crafted to feel effortless, memorable, and truly legacy-defining."
Participants will receive complimentary Titanium status in Preferred Hotels' I Prefer Hotel Rewards programme plus one million points, equivalent to more than 10 complimentary nights at more than 650 participating properties worldwide. The experience includes seamless transfers, private VIP airport access, luggage concierge services and personalised gifts.
The launch responds to Preferred Hotels' 2025 Luxury Travel Report findings that affluent travellers increasingly prioritise curated, once-in-a-lifetime experiences over material luxury.
Why choose between depth and breadth when you can have both? Welcome to "Transient Immersions" - hybrid journeys where planes become cultural preparation lounges, trains transform into mobile galleries and ships evolve into floating cultural centres. These seamless multi-modal journeys are delivering vast geographical coverage without sacrificing local immersion and learning.
Emerald Cruises has designed a series of creative workshops, allowing guests to learn mosaic painting, scarf weaving and clog decoration while exploring the waterways of Europe and Asia, while Audley Travel's Private Concierge service crafts bespoke combinations that align with personal interests. These span fusing Galápagos wildlife encounters with Machu Picchu or sailing from Barcelona to the French and Italian Rivieras, soaking in the glamour with a chauffeured drive around Cannes or hunting for truffles in the Tuscan countryside.
The Transient Immersions trend addresses desire for twinning efficiency with authenticity, with vessels, carriages and aircraft becoming thoughtful curators of local art, food and history - mobile venues for experiencing destinations in depth and at speed, which can be tailored for all age groups.
In July, Quasar Expeditions' Darwin Family Cruise featured microbiologist Kenneth Noll portraying Charles Darwin (in full Victorian regalia) whilst retracing historic Galápagos journeys aboard M/V Evolution. Geared towards families, the 32-guest voyage saw Noll blending Darwin's original perspective with modern scientific insights whilst serving as the week's tour leader.
VistaJet's Private World programme tailors cabin service to destination culture - flights to Japan might feature sake ceremonies with traditional music preparation, whilst African safari journeys could begin with South African wine tastings and expert cultural briefings. The Four Seasons Private Jet Experience, meanwhile, offers 24-day around-the-world journeys where each flight segment includes cultural preparation for the next destination. Vatican curator briefings delivered at 40,000ft before Rome or archaeologist presentations about Machu Picchu excavations en route to Peru transform flight time from dead travel hours into valuable cultural preparation and exclusive expert access.
To read the full trend, including an interview with the managing director of Viking Cruises UK, a case study of Expedition cruise company HX and key data points, subscribe to VOLT. Annual subscribers receive twice monthly trend reports, a library of 200+ reports, plus two 60-minute ideation calls per year with Globetrender's in-house trend strategist.
The new White Lotus-themed "Private Jet Experience" by Four Seasons offering travellers the chance to visit iconic filming locations from the show as part of a 20-day wellness journey.
The "World of Wellness" itinerary, scheduled for May 7-26, 2026, will transport 48 guests to eight destinations, including the show's filming locations in Maui, Taormina (Sicily) and Koh Samui (Thailand), aboard a custom-designed Airbus A321.
The exclusive journey builds on the recently announced global partnership between Four Seasons and HBO, capitalising on the "set-jetting" trend that has seen fans eager to visit the luxurious backdrops featured in the acclaimed series.
"We've experienced firsthand how The White Lotus has fuelled the set-jetting trend, inspiring travellers to explore the breathtaking Four Seasons properties that served as backdrops for this beloved series," says Marc Speichert, executive vice president and chief commercial officer at Four Seasons. "Now, with the third season captivating audiences, we are thrilled to provide guests with the opportunity to experience their own version of The White Lotus aboard the Four Seasons Private Jet Experience."
The journey will begin in Singapore with a welcome dinner showcasing the city's renowned culinary scene, before continuing to Koh Samui, where guests will spend three nights at Four Seasons Resort Koh Samui, which featured in the recently premiered third season.
Activities will include snorkelling with marine biologists, Muay Thai training at the property's iconic boxing ring set in the hills with panoramic ocean views, and spa treatments rooted in Thai traditions.
In Taormina, Sicily (the setting for season two) guests will stay at San Domenico Palace for three nights, with activities including cycling around Mount Etna, morning yoga in the Belvedere Gardens, and exploring the historic town's culinary delights.
Other destinations on the itinerary include the Maldives, where guests can experience a Night Spa ritual under the stars or embark on a turtle safari; Marrakech, offering ancient medina exploration and traditional hammam experiences; Nevis, with its natural hot springs; and Mexico City, featuring traditional temazcal ceremonies and hot-air balloon rides.
The journey concludes in Maui at Four Seasons Resort Maui at Wailea, where the series began. Here, guests can explore the coast on an outrigger canoe and experience traditional Hawaiian culture through a lomi lomi massage.
Aboard the private jet, passengers will enjoy handcrafted Italian leather seats with 6.5 feet of personal space and an interactive social area described as a "lounge in the sky," where they can connect with each other and learn about Four Seasons' artistic, wellness and culinary offerings from brand specialists.
The "World of Wellness" experience is one of several initiatives in the partnership between Four Seasons and Max to create immersive experiences celebrating "The White Lotus" at properties worldwide.
Private jet charter company Victor has launched an app with features that could reshape how private jet users approach their carbon footprint.
At the heart of the innovation is a simple slider mechanism allowing customers to choose how much traditional jet fuel they wish to replace with Neste MY SAF™.
The app instantly calculates the expected lifecycle CO2 reduction based on the flight's estimated fuel consumption and the amount of sustainable fuel selected.
"Our role is to make chartering private aircraft as easy as possible," says Toby Edwards, co-CEO of Victor. "How can clients choose the right option if they don't know the fundamentals, such as who the operator is or the estimated emissions of an aircraft?"
The launch comes at a crucial time as HM Treasury considers reforms to Air Passenger Duty (APD) for private jet flights. Victor is advocating for an APD exemption for charter clients who voluntarily purchase SAF, aiming to incentivise sustainable choices in luxury travel.
Breaking new ground in the Middle East aviation market, the app will be the first Arabic-language on-demand jet charter platform, targeting the region's US$2 billion market. Victor's Abu Dhabi team showcased the technology at the 2024 MEBAA show in Dubai.
The app addresses long-standing transparency issues in private aviation. Unlike competitors, Victor's platform displays operator names, aircraft tail numbers, and actual photos with every quote.
Available in both Arabic and English on iOS and Android, it offers real-time charter pricing, jet comparisons and instant booking capabilities.
"Victor's new app is a major milestone for business aviation globally," Edwards adds. "It puts climate action front and centre of the private jet booking process. Our sector is already under a great deal of scrutiny, but we believe that those who show leadership and buy SAF should not be penalised further for flying private."
The initiative represents a significant step towards sustainability in an industry often criticised for its environmental impact. By making SAF purchases accessible and transparent, Victor aims to encourage more private aviation users to consider their environmental responsibility while maintaining the convenience of private travel.
Launched in March 2023, British-based K9 JETS allows dogs and cats to fly comfortably with their owners, side by side in the cabin of a private jet, providing an alternative to traditional pet air travel in cargo.
Responding to growing demand, K9 JETS has increased the frequency of some of its most popular routes from London.
From 2025, its London to New Jersey service will operate three times per month, whilst the London to Dubai route will fly monthly for the remainder of 2024.
Additionally, K9 JETS has introduced a new route from London to Toronto, which launches on November 23, 2024, alongside existing operations to Dubai, Los Angeles and New Jersey.
Adam Golder, co-founder of K9 JETS, says: "We're pleased to offer our customers and their pets even more opportunities to explore the world in style. Our expanded schedule and new route to Toronto from London reflects our dedication to providing a unique alternative to traditional pet shipping, allowing owners and their pets to travel safely side-by-side.
"At K9 JETS, we work closely with our customers to ensure that both they and their pets have a safe and enjoyable travel experience. For the remainder of this year, we continue to operate flights from London to destinations including Dubai, Los Angeles and New Jersey, and following customer feedback, we have expanded our destination network and increased the schedule frequency of our most loved routes for 2025.
“We look forward to announcing new destinations in the coming months as we continue to grow our operations.”
K9 JETS also flies to Dublin, Frankfurt, Geneva, Lisbon, Los Angeles, Milan and Paris from New Jersey.
Four Seasons latest Private Jet Experience is "Grand Horizons", a 24-day cross-continental voyage spanning nine destinations across North America, Asia and Europe.
This opulent journey, priced at US$229,000 per person based on double occupancy, take in nine destinations including Japan, Bangkok (or Koh Samui) Istanbul, Milan and Lisbon.
It also includes several stops new to the Four Seasons Private Jet Experience, such as Napa Valley, Mallorca and Montreal.
A highlight of the trip is a two-night luxury cruise through Ha Long Bay, a UNESCO World Heritage site.
Four Seasons is now accepting reservations for the first 24-day trip from August 12 - 29, 2026.
Marc Speichert, executive vice president and chief commercial officer at Four Seasons, says: "After experiencing a Four Seasons Private Jet Journey, many guests return for more, with 30 per cent embarking on another adventure with us. This strong demand drives us to keep innovating."
As always, activities during a Four Seasons Private Jet Experience can be customised to suit individual interests.
Additional opportunities for Four Seasons guests during "Grand Horizons" include learning Samurai sword play in Tokyo, exploring one of the world’s fashion capitals in Milan, or experiencing Canada’s tallest Ferris wheel, La Grande Roue de Montréal.
Four Seasons has also reimagined its "World of Adventures" itinerary.
The new version, compressed into an 18-day journey, is designed for time-pressed travellers seeking a condensed around-the-world experience.
Priced at US$199,000 per person, this trip will take guests from Singapore to Miami, with stops in the Seychelles, Rwanda, Marrakech, Bogotá and the Galápagos Islands.
"Whether introducing a brand-new journey such as Grand Horizons or enhancing favourites such as World of Adventures, we're always elevating the experience, giving guests something new to look forward to for years to come," Speichert adds.
Four Seasons still has limited availability on some of its 2025 journeys, including the 24-day "Ancient Explorer" departing from Miami in March, and the family-friendly 13-day " African Wonders" leaving from Athens in August.
All Four Seasons Private Jet itineraries include accommodations in Four Seasons hotels and resorts, or, in more remote locations or at sea, at hotels and aboard vessels selected by Four Seasons.
PytchAir offers the change to spend the night like a billionaire inside a converted plane with a retro private jet set-up - and it's bookable via Airbnb for approximately £2,500 per night.
Event production company Pytch, has developed and installed PytchAir at Bristol's Skyline park industrial estate, in a secure yard with code-access entry.
Originally built in 1968, the disused Boeing 727 plane has been renovated by Pytch. The new structure runs entirely on renewable power, with more than 300 solar panels 240 kw/ph of battery storage in an adjacent building.
The plane's wings and engines have been removed, but all other original features are in tact, including its stairs, lighting, appliances and cockpit.
The renovation also retained the plane's original 1980s private jet interior, with walnut panelling and gold and crystal details that add to the glamourous ambience.
PytchAir is available for exclusive hire. There are two lounge spaces, a king-sized bed, two single beds, no less than three toilets, a shower, a full kitchen - and a fully fitted cockpit. Fresh bedding is provided, as well as branded bathrobes and towels.
Outside the plane is a decking area with a hot tub and an outdoor shower that's mounted underneath the fuselage of the plane.
For travellers excited by the quirky experience of spending the night on grounded, converted aircraft, another rental option is a former Royal Sea Navy helicopter on an ex-RAF army base in Skegness. Bookable from £130 per night, the Sea King aircraft sleeps four adults (with room for another sofa bed).
A bathroom and kitchen have been installed, along with decking outside complete with rattan furniture, a barbecue and a firepit - providing space to relax and enjoy the lake views.
Also available to rent on Airbnb is Private Jet Villa by Hanging Gardens Air a permanently grounded Boeing 737 plane in Bali. Guests can stay on this more upmarket option for US$7,000 per night (though it's apparently booked up for many years to come).
The stunning conversion means the plane's structure has been converted into a two-bedroom villa, complete with an infinity pool that has a semi-transparent edge that's been installed to jut out over a cliff.
The plane's cockpit has been turned into a bathroom with portholes for admiring the surrounding nature. The villa also has a 24-hour serviced lobby and a helipad on its roof.
London continues to play a crucial role as a major hub, particularly for transatlantic travellers from the US West Coast.Many passengers are opting to switch from first-class commercial flights to private jets in London for shorter European journeys, underscoring the city's importance as a gateway to the continent.
While European members are gravitating towards shorter flights to sunny locales, American, Asian and Middle Eastern clients are choosing extended European trips, with a particular interest in "fashion capitals".
The summer travel trend is noticeably more family-oriented, resulting in higher occupancy rates and a preference for larger aircraft to accommodate extra luggage and ensure comfort.
Business travellers who typically opt for efficient models like the XLS or Phenom are now upgrading to more luxurious options such as the Challenger 350 or 850 to cater for family travel.
Onboard dining preferences are shifting towards lighter, seasonal dishes, with some passengers opting for balanced, nutritionist-designed menus.
Speaking exclusively to Globetrender, Diego Sabino, VistaJet’s VP of Private Dining, says: "We select lighter options for our summer menus, incorporating fresh and seasonal ingredients. Salads and ice creams tend to cater perfectly to our summer travellers, who like to strike the balance between comfort and luxury on their journeys with us.
"Many of our travellers prefer to opt for more balanced meals on board, and for this reason we are curating a new nutritionist menu for select locations.
"Some examples of other especially crafted menus – a selection of Sushi and Sashimi from Nobu; VistaJet’s Lobster Salad by Milos; Red Shrimp Tartare from Santo Mare; or a Picnic Basket designed by Mauro Colagreco from Mirazur.”
Additionally, Vista reports an increase in members selecting tailored experiences through their VistaJet Private World programme, particularly for high-profile events.
Yvette Caredes, Global Partnerships and Events Director, leads the Private World team who present a variety of bespoke experiences, special access opportunities, best-in-class benefits and wellness services through the Members-only program. Speaking exclusively to Globetrender, she says:
“To celebrate Vista’s 20th anniversary, we are curating 20 exclusive experiences. To encourage Members to explore new destinations, we’re thrilled to have hosted Members at The ICE in St. Moritz, Art Basel Hong Kong, Monaco F1 Grand Prix, MET Gala and Giorgio Armani Tennis Classic. We are looking forward to The Bridge Concours in the Hamptons NY, Monaco Yacht Show & Art Basel Miami amongst others. We tailor each event to provide Members with unique and unforgettable experiences.”
To elevate the private jet experience further still, Vistajet has created unique onboard wellness programme that aims to reduce jetlag and rejuvenate fliers.
It also offers the ability to book curated wellness adventures via Vistajet’s Private World, with excursions spanning four continents and over 20 disciplines, delivered by luxury adventure travel companies such as Pelorus. Once on the ground, clients can book "rare and exclusive" private sessions with ancient masters of the world’s most revered traditions and practices, as well as world leading private medical experts.
Responding to demand from private jet flyers, as well as global trends for greater meaning, longevity and impactful life experiences, Vistajet has designed a "multifaceted global wellness portfolio" that offers every passenger a solution that is "suited to their particular perspective and needs".
Whether an athlete is seeking faster recovery or a business leader is seeking greater clarity, there is an array of pick-n-mix wellness add-ons to enhance the trip.
Flying affects both the body and the mind, and for people who fly a few times a week, the impact of jetlag has a real effect on everyday life and business focus. Helping customers be their best is Vistajet’s series of pre, post and in-flight wellness services…
Private Medical CEO and founder Dr Jordan Shlain says: "Life is really predicated on health. So lifestyle is health. They can't be separated. Every decision you make is a healthcare decision. So if you want to be healthier ten years from now, or as healthy as you are today, then you have to have a strategy, and that strategy has to be organised around the decisions you make, big and small."
Matteo Atti, chief marketing officer for VistaJet agrees: “Flying better means living better, and the advantage of flying private should not be limited to the speed of the flight alone. In our aim for excellence, we researched all the ways to benefit the minds and bodies of the people who fly with us.
"Using our resources, knowledge and network, we can really support our members, particularly those who spend a lot of time in the air. When flying is part of your life or business routine, we want to make sure it is a moment that adds value. This is why we designed the Wellness World programme.”
He adds: "Our audience is typically aged 45 to 65, so that is why wellness has become such an important topic for us over champagne."
Passengers can consult with a Vistajet nutritionist on the best foods to eat before and during flight, and pre-order in-flight meals that work for their mission ahead. There is also a long list of non-alcoholic drinks to choose from.
Vistajet nutritionist Jenna Daou says: "We noticed that one of our program members sometimes wouldn't eat on the board because he's very fixated on the ingredients in the food that he's eating. But once we offered him this programme, we got amazing feedback from him – he really enjoyed the freshness and the quality of the ingredients. Our eggs are from Clarence Court, for example, the smoked salmon is wild (never farmed), our sourdough bread is from a local bakery and our vegetables are organic."
Daou continues: "I'm going deep into where we're sourcing our ingredients from, ensuring that our clients are really getting the best of the best. During the initial consultation, I get an idea about their lifestyle, what they like to eat on board generally, their medical history and dietary requirements. I then build a profile and based on that, curate menus for all their flights. My job is to keep it creative and fun for them, so it's not repetitive.
"To give clients ideas we even have a 'performance menu' inspired by Ferrari drivers. We have a partnership with Ferrari so the drivers fly with us to their races – they're very particular, obviously, about their nutrition as they need to stay in tip top shape for their races."
Relax Menu: Focused on calming the body and mind, using micronutrients known to relax and destress. Supporting ingredients: tryptophan, magnesium, calcium, melatonin, serotonin. A sample menu can be found here.
Revitalise Menu: Focused on energizing the body and mind, providing a nourishing boost. Supporting ingredients: complex carbohydrates, iron, B vitamins, caffeine, electrolytes. A sample menu can be found here.
Rejuvenate Menu: Focused on uplifting the mind and body, nurturing at a deeper level. Supporting ingredients: collagen, probiotics, antioxidants and vitamin. A sample menu can be found here.
Performance Athlete Menu: Focused on preparing the body and mind for optimal performance. Created in collaboration with world-renowned athletes, including Charles Leclerc. A sample menu can be found here.
Once onboard one of Vistajet's Global 7500 aircraft, passengers will find ergonomic seating to assist posture; a central lounge with space to do yoga (a DVD and mat are provided); circadian lighting to help combat jet-lag; Bowers and Wilkins noise-cancelling headphones; Mamiel aromatherapy oils; exclusive skincare products from Guerlain’s Orchidée Imperial collection; JING teas; and a curated collection of books to read on the couch or in the double bed, which is made up with crisp cotton sheets and soft pillows. In addition, the cabin is pressurised to 4,000ft.
Dr Shlain says: "Everyone's biology and physiologies are fundamentally unique to them. And until you really can understand your own physiology or you're kind of flying blind a little bit. For travel specifically, sleep and hydration are probably the two most important things. We're generally all under hydrated. We don't realise that if you're not going to the bathroom every couple hours, you're not drinking enough water."
He continues: "Waking up can be the most stressful part of the day. I haven't set an alarm clock for years because this causes causes you cortisol levels to go up. Vistajet aims to keep stress down because cortisol causes 'chronic inflammation' – or ageing – in the body. Jet-lag occurs when you're travelling through multiple times. It's not just your brain that has a circadian rhythm – every cell in your body has a little clock in it, and they all operate on different schedules.
"For that reason you should try to eat as little as possible on your flight, so that you can gear up for the next time zone. And when you land, you should eat. And recalibrate your clocks to the time that you're in. I'd also recommend people take two to three micrograms of melatonin, do some stretching in the cabin, wear flight socks to prevent deep vein thrombosis, and experiment with apps for sleep management such as Timeshifter.
"The other piece of technology is called 'daylight simulation' or 'solar simulation'. So we pretend to shorten your day when you're in the air. We're trying to make your clock react to the level of light inside the cabin so that instead of feeling like there's a ten-hour different time difference, we might reduce it by adjusting the light levels and the tonality of light."
Dr Shlain adds: "If you have a real medical problem we have access to doctors in every city where there's a major international airport."
From biohacking treatments to a private prayer session with a Tibetan Buddhist leader, for those not on a business trip there is the option to curate a special wellness itinerary in specific destinations around the world.
Thanks to an array of exclusive Private World partner offerings with world-leading institutions, brands and experts, customers can experience life-changing wellness adventures.
Pelorus co-founder Jimmy Carroll says: "It's not just about being in the country. We ask how do we maximise the experiences? Are you fit enough? Are you healthy enough to go heliskiing in Antarctica? We put together a programme before we even depart to ensure that you're fit enough. The biggest part is understanding the client and how you live your lifestyle."
One of the trips that Pelorus has designed for Vistajet takes place in Bhutan. Carroll says: "Bhutan is a country of incredible landscapes and mountains. You travel a lot by helicopter and by car, so you can get travel sick. But in every vehicle we have bikes so you can ride downhill instead of drive. We look at every single detail. We do recces and find out in advance where the nearest medical facility is and what local doctors are in place."
He adds: "Sleep's a really important one too. I want you to come back from a holiday feeling rested and relaxed so if we're going to the outback of Rajasthan, for example, and there's no infrastructure there, and I'm building a mobile camp, I want to know which side of the bed you sleep on if you get up in the night to get to the loo. Because if you get up two or three times in the night, I want the loo to be closest to you possible. The worst thing is to come back from a holiday, and then go, 'Crikey, I'm exhausted'."
VistaJet’s collection of Private World wellness recommendations include:
Vistajet's Atti concludes: “When you look at something from the sky, you can spot new options, ideas, and in this case, new remedies and practices to add value to life. It is about reimagining your way in the world — because what else is the purpose of traveling the globe if not to expand yourself?”
Four Seasons has announced new additions to its roster of small-group Private Jet Experiences, a portfolio of exclusive round-the-world journeys on a customised Boeing 757 that cost upwards of US$142,000 per person.
The focus of the private jet trips is on highly personalised experiences that celebrate each locale's culture, complemented by stays at Four Seasons hotels and a menu of tailored, one-of-a-kind adventures.
Designed to be the ultimate in pampered jet-setting, each Four Seasons Private Jet Experience itinerary "delivers the luxury of worry-free travel and the peace of mind that every step of the journey has been seamlessly planned from start to finish". There is even an onboard physician, and a lounge for in-air master classes.
New itineraries for 2025 include the US$148,000 (based on double occupancy) "African Wonders" package (December 29, 2024 to January 20, 2025) and US$124,000 "Asia Unveiled" package (March 3 to March 18, 2025).
The offering for 2025 also includes updated itineraries for the popular "Ancient Explorer", "International Intrigue" and "Timeless Encounters" trips (all US$208K per person).
"Ancient Explorer" now spans destinations including Miami, Mexico, Easter Island and Bora Bora, while "International Intrigue" takes in Kyoto, the Serengeti and Budapest.
"Timeless Encounters" features beach escapes in Bora Bora, jungle treks in Chiang Mai and urban delights from Dubai to Prague.
Upon booking, a private jet guest services manager is assigned to each traveller, and with the help of a Four Seasons concierge, guests can customise their itineraries with alternative experiences such as a trip to the waterfalls while in Kona, Hawaii, or a tasting of authentic Cuban food in Little Havana in Miami, Florida.
New destinations pegged to Globetrender's "Limelight Locations" trend have also joined the line-up. These include the San Domenico Palace, Taormina in Sicily, featured in The White Lotus, and the iconic Grand-Hotel du Cap-Ferrat on the French Riviera, as seen in Emily in Paris (read more about Emily in Paris-inspired trips here).
“All of our Private Jet Experience itineraries are developed to celebrate the distinctive character and local culture of each destination. The guest remains at the core of our decision-making, and we continue to innovate our itineraries and programming, both onboard and on the ground, based on their unique needs and wishes.
"This is how we consistently deliver curated experiences that are both personalised and authentic, in a way only possible with Four Seasons,” says Alejandro Reynal, president and CEO, Four Seasons.
Four Seasons' customised Boeing 757 jet has been crafted to evoke "the bygone glamour of air travel coupled with thoughtful, guest-centric design".
It accommodates 48-52 travellers in spacious, luxurious, white leather seats that recline to fully flat, complemented by Four Seasons' legendary service and hospitality.
While onboard the jet, which has 48 seats, food is crafted by executive chef Kerry Sears, with menus featuring "destination-inspired meals that celebrate the diverse flavours of each region".
Also onboard will be interactive experiences that inspire and enlighten – think masterclasses from Four Seasons craftspeople, educational demonstrations and culinary surprises.
Is anyone actually booking these trips? Four Seasons cites strong continued interest, with some guests booking as many as six Private Jet itineraries so far.
Demonstrating that the trends Globetrender has identified for "Private Jet-cations" and "100K Holidays" are taking off, Four Seasons is one of a number of luxury hotel brands whisking their clients into the air.
At the beginning of this year, Aman partnered with Remote Lands to take a small group of clients on a tour of Aman hotels across the US, Bermuda, Turks and Caicos, and the Dominican Republic.
Lasting 14 nights, the “Adventures in the Americas” journey took place aboard a specially chartered Global Express 6000 jet for 14 passengers. Along the way, guests stayed in five Aman properties – one in each destination.
Leading private aviation company VistaJet is redefining in-flight gastronomy with seasonal menus and Michelin-starred chef partnerships with the likes of Nobu Matsuhisa, Angelo Aglianó and Alex Dilling.
Curious to learn more about VistaJet's new Private Dining experiences, Globetrender travelled to Farnborough airport outside of London to have dinner on a state-of-the-art Global 7500, which was parked on the tarmac. (We didn't fly as it would have caused unnecessary pollution.)
Capable of flying at 45,000 feet – higher than Mount Everest – the Global 7500 aircraft offers the chance to dine at the world's "highest restaurant".
On this occasion, we were being cooked for by Michelin-star chef Alex Dilling, who heads up the Alex Dilling modern French gastronomic restaurant at Hotel Café Royal in London.
With a network of more than 7,000 suppliers around the world, VistaJet says it is the "first and only global business aviation company, allowing passengers to embark on a curated voyage through the finest delicacies in the world – on board and at destination".
Diego Sabino, vice-president of private dining at VistaJet, is a chef himself but also manages a team of 29 people who are dedicated to managing the in-flight catering experience. He says: “We have been on a journey to transform the private dining experience in the air – to make it something to savour.
"Simple things, big flavours and the best ingredients prepared and cooked to perfection will always travel well. We have explored the art and science of dining, so our members can cherish time together on board, with the right taste, whatever the occasion.”
Just like in the best restaurants on the ground, VistaJet is focused on seasonality, health and wellbeing, continually evolving its menus for people wherever they are flying from. Once the ingredients have been sourced, every dish is prepared on demand, in-flight, in the onboard galley.
Tapping into the trend for Hyper Personalisation (a term coined by Globetrender), VistaJet asks every passenger what food they would like to eat before they fly and designs a bespoke menu for them.
This is all managed via a dedicated app. Food must be ordered at least 24 hours in advance but VistaJet suggests 48 hours to ensure they can source everything. What's more, almost no demand is too outlandish. 
Sabino tells Globetrender: "Say you’re staying at Four Seasons Hawaii and have tasted a dish that you want to eat on the way home. The chef can send instructions of how to recreate the dish in the air, pre cook it and then deliver it to us to serve."
These days, many customers are much more health conscious so won't want an elaborate, rich, multi-course meal unless it is a special occasion. In many cases, they will want to consume what they eat at home, to help them maintain their routine and diet.
Sabino tells Globetrender: “Your time doesn’t stop when you’re on one of our planes. We ask people what they need to eat to be at their best. Today, people want to live forever and they know what they need to eat to live forever."
He adds: "The key to success has been asking what our customers want. Six years ago, we had 32 planes – now we have 360."
With the second-biggest fleet of private jets in the world (second only to Netjets), VistaJet can fly to 3,000 airports globally. It also has the biggest fleet of Global 7500s, which feature the largest kitchen in private aviation (it still looks tiny), complete with a double oven (normally you only get a microwave). 
Globetrender is told that about 60 per cent of global private jet market is centred in the US but VistaJet says that when flights start crossing borders, providing high-quality private jet catering gets far more challenging, which is why it has suppliers in 96 per cent of the world so whatever passengers want, they can get.
Stepping on board the Bombardier Global 7500 plane, I immediately see this is a slender but beautifully appointed plane. It has an incredible range allowing it to fly 17 hours nonstop – that means you could charter it to go from London to Australia or Antarctica, if you wanted to.
Up to 14 people can be accommodated for a meal (single seats swivel and tables can slide out to create a more convivial set-up). There is also a lounge with a sofa and a TV, a bedroom, and a washroom at the back.
Each room has sliding sound-proof doors for privacy. I also noticed that the windows are huge – much bigger than on normal airlines, and align with the seats for the best possible views (apparently this isn't always the case on private jets).
For families travelling with kids, it's reassuring to know that all crew have prestigious Norland nanny training in England. On this plane, there is also a crew rest area for them to sleep, which again, is often not available.
VistaJet's partner chefs have been recruited to reformulate some of the iconic dishes that they serve in their restaurants, as well as create exclusive meals that taste great on a private jet, where the air can be dryer and the pressure can affect your senses.
Working with over 100 of the most sought-after private chefs and Michelin-starred restaurants, VistaJet's partners range from Nuhma Tuazon in New York and Zeffirino in Genoa; to Ivan Alvarez at the Ithaafushi – the Private Island, Maldives, and the Origin Grill at the Shangri-La in Singapore.
VistaJet also has a partnership with Taj Hotels around the world, including the Varq at Taj Exotica Resort and Spa, the Palm Dubai; House of Ming at Taj Mahal Hotel New Delhi; Wasabi by Morimoto at Taj Mahal Palace Mumbai; and Thai Pavilion at the President, Mumbai.
Sourcing specific ingredients can take a full day, while up to six hours might be needed to take food from the kitchen to the aircraft. Menus are finalised at least 24 hours before departure to ensure sourcing and preparation standards.
The private chef or restaurant starts creating the dishes. At this point any allergies, intolerances or other dietary needs will have been checked several times. Hot dishes are freshly prepared by hand and par-cooked. Ingredients are packed into over-ready containers, and then blast-chilled to lock in taste, texture and freshness.
The meals are couriered to the departure airport in refrigerated vehicles and loaded onto the jet around 90 minutes before departure. In the air, the VistaJet cabin host will finish cooking the food before it is expertly presented and served to passengers.
All VistaJet cabin hosts are trained by the British Butler Institute, certified up to Level 2 in wine and spirits training, and are food-safety qualified. They have also received expert plating tutorials from chefs specialising in different cuisines.
Our VistaJet experience began at the lounge in Farnborough airport, where we were served champagne and plates of delectable fresh canapes by specialist English caterer Bon Soirée.Once on board, chef Alex Dilling (pictured below) personally welcomed us and presented a three-course menu of dishes usually eaten at his London restaurant, including the signature "Hazelnut from Jura" with brandy sabayon and Tahitian vanilla that takes the form of an orb decorated with nibs of hand-piped Chantilly cream.
Being vegetarian, I was served cauliflower "Royale" with pickled vegetables, celeriac, bergamot and sourdough croutons. (The others had caviar with gold leaf.) The presentation was faultless.
On the side were two of the most moreish, crusty bread rolls I have ever tasted – one was filled with caramelised onions. There were also very pleasing soap-shaped bars of butter, monogrammed with Alex Dilling's initials. (A very nice touch – and just soft enough to effortlessly spread.)
Then there was a Savoy cabbage pithivier (a small pie made with delicate buttery crisp pastry) filled with 24-month Comté cheese, fine herbs and spring onion. Both dishes were extremely flavoursome and delectable. Finally, to end, there was a platter of petit fours – straight from the restaurant.
The wines were 2017 Marchesi Antinori, Tenuta Guado al Tasso Bolgheri Superiore (retailing at about £350 a bottle); and 2019 Alain Chavy, Puligny Montrachet Les Charmes (retailing at about £60 a bottle).
Of course, every effort can be made to curate a personalised wine list too but in this case, I was more than happy for VistaJet to make the selection.
To deliver the world's best gourmet cuisine in the sky – wherever you happen to be flying – is an unbelievable feat of ambition and logistics. This isn't just really good airline food – this is the best of the best, tailored to every person in the cabin, whatever their preferences and requirements. Who said money can't buy happiness?
Demonstrating that the trend Globetrender identified for ‘Private Jet-cations’ is taking off, from January 21, 2023, to February 4, 2023, Remote Lands will be taking a small group of clients on a tour of Aman hotels across the US, Bermuda, Turks and Caicos, and the Dominican Republic.
Lasting 14 nights, the “Adventures in the Americas” journey will take place aboard a specially chartered Global Express 6000 jet for 14 passengers. Along the way, guests will stay in five Aman properties – one in each destination.
The first stay will be two nights at the new Aman New York hotel, which opened this year, and visits in the city will include the Museum of Modern Art, the Metropolitan Museum of Art, Central Park and the Empire State Building. There will also be a private helicopter tour. 
Globetrender is surprised Remote Lands is featuring such obvious – and in some cases free – tourist attractions for such (presumably) well travelled clients. Surely the value in booking an exclusive Private Jet-cation would be getting to do things that other tourists wouldn’t?
The next stop will be Amanyara at Turks and Caicos, where guests will be able to go reef snorkelling, kiteboarding and sailing. There will also be a beachside cocktail party with a “well-known marine biologist”, as well as a kayak tour of the island rounds out the stay. 
The third hotel en route will be Amanera in the Dominican Republic. Here, there will be trips to the towns of Colonial Santo Domingo and Puerto Plata, a private ceviche cooking class with a "top local chef”, reef and wreck diving in Sosua, and a private rum and cigar workshop led by Juan Carlos Albert of cigar brand Arturo Fuente. 
Back to the US, the private jet will transport guests to Amangiri in the Utah desert, where participants will be able to take a three-hour canyon hike led by a Navajo guide, and see ancient petroglyphs. 
There will also be the option to try Amangiri’s on-property rock-climbing site, visit Zion National Park, take UTV excursions, hot air balloon rides and a helicopter flight over the Grand Canyon. Spa treatments, cocktails and dinners “inspired by Navajo tribal cuisine” will also be laid on.
The final stop will be Amangani in Jackson Hole, Wyoming, where clients can go skiing, dog sledding, snowshoeing and hiking in Yellowstone National Park.
The trip will be hosted by Catherine Heald, CEO and co-founder of Remote Lands.
She says: “My favourite itineraries include lots of scenic and cultural diversity, which Adventures in the Americas has in abundance across five different countries.
“We visit tropical islands, snowcapped mountains, remote deserts, big cities, charming villages, UNESCO World Heritage sites and great natural wonders of the world aboard a gorgeous Global 6000 private jet.”
How much will it cost for the two-week excursion? US$112,888 per person, with a single supplement of US$39,888. Remote Lands says children are welcome too. For a family of four, that means you are looking at a vacation costing about half a million dollars.
From Globetrender’s perspective, that’s a lot of money to pay to spend two weeks with people you might not like. Although it can’t be as bad as the Adventures by Disney Private Jet-cations that takes families to 12 Disney resorts around the world back-to-back.
To learn more about Private Jet-cations, subscribe to our premium newsletter VOLT, which provides annual members with access to our trend library.
Jetcraft, a leader in pre-owned business aircraft sales, acquisitions and trades, has revealed that nearly a quarter (24 per cent) of Jetcraft’s pre-owned jet buyers in Europe are aged between 25 and 45, with this figure rising to 38 per cent in the Middle East and Africa.
And that’s not all. The number of Millennial Jetcraft clients has risen by 20 per cent in the last five years, with these buyers also driving a trend towards larger aircraft spends. The average transaction purchase price is now hitting US$25 million – that’s 31 per cent higher than their over 45 counterparts.
Jahid Fazal-Karim, owner of Jetcraft, says: “We are now entering a post-pandemic business cycle from a new, higher starting point, with a predicted steady upward trajectory fuelled by more and younger first-time buyers entering the market, alongside strong demand for larger jets and a growing ultra-high net-worth population.”
The Jetcraft study has also identified international growth areas for the sector. Asia-Pacific’s UHNW population is set to increase by 33 per cent over the next five years, suggesting significant potential for pre-owned large jet transactions in the region.
Chad Anderson, CEO of Jetcraft, says: “Our data shows the profile of a typical pre-owned jet buyer has shifted internationally in recent years. This younger buyer persona offers real lifetime value to our industry, while the predicted growth of the UHNWI population also underlines the potential for the future of the sector."
Last year was a record year for business aviation, with an annual total pre-owned transaction value of US$14.5 billion, a near 40 per cent increase on 2020, principally driven by large and mid-size jet purchases.
Anderson says: “After stabilizing in the wake of a post-pandemic surge, pre-owned transactions are expected to maintain their new higher base and growth rates, reaching 10,921 transactions valued at US$66.6 billion over the next five years."
Founded in 2019, Aero is quietly disrupting the aviation industry by bridging the gap between private and commercial flights with semi-private flights aboard luxury business jets.
(The idea is that instead of chartering a private jet for yourself, you travel with strangers in the same way you would on a commercial airline - and subsequently split the cost.)
Aero says: "This shared-charter model offers the benefits of private aviation for a fraction of the cost and access to a curated list of coveted destinations."
As part of its European expansion plan, Aero is starting to schedule flights from Farnborough airport near London to Geneva and Milan. It is also offering its first winter services to Nice.
Flights to Nice and Geneva started in December 2021. Milan will begin in March 2022. Seats all cost a fixed rate of £1,200 one-way.
Uma Subramanian, CEO of Aero, says: “As both luxury leisure travel continues to rebound and people continue to work with more flexibility, Aero’s new winter flights will cater to many guests travelling to their second homes and those travelling for European holidays."
In 2021, Aero doubled its routes to in-demand destinations both in Europe and the US. The company’s continued expansion in Europe follows its successful flights between Ibiza and Mykonos, London and Nice, and London and Ibiza in previous summer seasons.
In addition to its European routes, this year Aero launched routes from its private terminal in Los Angeles (Van Nuys Airport) to Aspen, Jackson Hole, Napa Valley, Sun Valley, Las Vegas and Los Cabos in Mexico.
Aero’s marquee aircraft are EMB-135 Regional Jets and Legacy 600 Business Jets, custom-designed to passenger configurations that feature fewer seats with luxury accommodations.
The EMB-135 aircraft feature meticulously crafted interiors, including hand French-stitched Italian leather seats, debossed suede walls, custom leather ceiling detailing, and state-of-the-art art lighting and sound systems.
Aero says its luxury aircraft coupled with direct connections via private terminals create a "truly seamless experience for discerning travellers".
The airline also provides dedicated concierge, while host teams offer personalised services for guests - from booking ground transportation, arranging luggage needs, contactless check-in, in-flight requests and providing access to bespoke destination experiences.
Unveiled at this year's Dubai Airshow, German company Lufthansa Technik has revealed details of its new wide-body VIP "Explorer" plane, which has been inspired by the way super yachts fulfill two wishes for their owners – to take them almost anywhere at any time and to serve as a dedicated base camp with a wide variety of leisure activities onboard.
Designed for just 12 passengers, the A330 has been as a canvas for Explorer because, as a classic wide-body aircraft, it offers "sufficient space for a large number of novel cabin ideas" and also the range to fly long distances. (Normally it can seat about 250 people.)
The idea is that anyone who can afford to buy and customise one of these aircraft, which would costs hundreds of millions of pounds, could receive something mind-blowingly cool, lavish and futuristic.
Wieland Timm, head of sales VIP and special mission aircraft services at Lufthansa Technik, says: “In yacht building, multifunctional exploration vessels have now become a class in their own right. And many owners of such vessels also call an aircraft their own.
“For this fast-growing target group of VIP world explorers, we have therefore now created a flying platform for the first time. Unlike a yacht, however, our Explorer aircraft allows passengers to travel to the other side of the globe within hours and set up their own individual base camp for further activities. This opens up completely new possibilities for explorers.”
Through a partnership with Diehl Aerospace, one of the most dazzling features of Explorer will be its innovative, large-scale integrated projection system for virtual content that extends from the window belt to almost the entire cabin ceiling in the multifunctional lounge area.
Lufthansa Technik says that although similar features have often been seen in design studies, there has been no suitable technology to implement them in a way that is both aesthetically convincing and certifiable, until now.
By positioning small, lightweight and "passively cooled" projectors into the sidewall and ceiling elements, large-scale virtual reality illuminations are created, the content of which customers can configure individually.
Michael Bork, aircraft interior architect in VIP and special mission aircraft services at Lufthansa Technik, says it will be optimised to "bring virtual worlds to life, changing the overall look of the cabin by a fingertip“. From virtual day and night skies to animated underwater worlds, architectural forms and even a flying discotheque, anything is possible.
Another exciting innovation is Explorer's retractable veranda in the forward fuselage, which extends outward from the parked aircraft to form a spacious viewing platform about four metres off the ground.
In addition to bedrooms and guest rooms, bathrooms, offices, dining, party and conference areas, there is a multifunctional room in the rear of the aircraft that could be used as a gym or hospital. There would also be space to store off-road vehicles, bikes, jet skis and scooters.
Explorer can also be customised to accommodate a larger group of 47 passengers, complete with an individual owner's module encompassing a master bedroom, bathroom and office.
Travelling by air during the pandemic has become a highly stressful and complicated experience, which is why many people who have previously flown commercial are now transitioning to private jets.
In Globetrender’s Private Travel Trends 2021-2022 report, we identified “Debut Charters” as a key trend for the year ahead.
Farnborough Airport’s CEO Simon Geere said: “I think we are seeing the emergence of a new market, where families who would normally travel two or three times a year and who haven’t been able to travel during the pandemic are now willing to pay a premium to travel for the experience that Farnborough Airport can offer. There are no car parking charges and access is hassle and stress free as we are located only 45 minutes South West of London with direct access via the M3 motorway.
“Once customers realise the benefits of Farnborough Airport’s reduced touchpoints, unrivalled service and seamless experience, for many it becomes the practical choice as flying private buys them time in their busy lives. At the same time, private jet operators are making the experience more accessible than ever through new ways to fly private, from single seat purchases to jet card programmes,” Geere added.
In the UK, one of the best places to fly from is Farnborough Airport, in Hampshire, within easy reach of London. Not only is it one of the most cutting-edge business aviation airports in the world, with striking architecture by 3DReid Architects, but it has impressive eco credentials too.
In 2018 Farnborough was awarded “carbon neutral” status by Airports Council International Europe. This year, Farnborough started to offer sustainable aviation fuel, allowing the reduction of flying emissions by 80 per cent and marking a significant next step in the airport’s work to support the aviation industry’s cutback of carbon dioxide output.
Although it’s described as a “business aviation” hub, there’s no reason why leisure travellers can’t fly from Farnborough Airport, which is just minutes from major roads and an easy 60-minute drive to central London. (Passengers can also travel by helicopter to and from Battersea in just 15 minutes.)
Those driving can take advantage of the secure, complimentary parking just seconds from the terminal. Once they arrive, passengers are welcomed by a dedicated concierge and shown to a comfortable lounge where they can wait for their flight in peace.
Even for people who are vaccinated, being around crowds and standing in queues can be stressful and time consuming. Flying private means you avoid all of that, you can travel in your own bubble and streamline the whole journey from start to finish.
Customers can choose when they want to fly and get to the airport just 30 minutes before take-off. Those who don’t need to be screened or visit the terminal can drive directly to their jet on departure and on arrival have their vehicle waiting for them as the aircraft stairs are lowered, for the most discrete and convenient experience.
Although you might want to glide from terminal to jet as quickly as possible, for those who are happy to take their time, Farnborough Airport’s state-of-the-art main terminal offers spacious and peaceful lounges to relax in pre-flight.
With the dedicated concierge team on hand for any last-minute requests, there are also free refreshments, magazines and newspapers. Passengers looking for some privacy or needing to get some work done, can take advantage of private meeting rooms, while younger travellers can enjoy games consoles.
You don’t have to own a plane or have an expensive jet lease to fly privately. Farnborough Airport works with the world’s best private jet operators offering a myriad of ways to travel privately depending on the traveller and their specific needs.
Flexjet offers a variety of options for travellers, depending on the amount of flying they require. Boasting some of the youngest aircrafts in the fractional jet industry, the shared ownership offering caters to regular fliers, while the Jet Card Programme is a good option for lighter and infrequent travellers, providing flexibility and no long-term commitment.
The Flexjet fleet consists of: Embraer Legacy 500 (a midsize aircraft, seating eight), Embraer Praetor 600 (super-midsize, catering to up to nine people), and Gulfstream G650 (ultra-long range, accommodating up to 15 passengers); make your selection as party size dictates.
With UK-based operator VOLUXIS, customers can fly to over 6,000 destinations globally at a time that suits them. VOLUXIS’ fleet of five high-performing aircrafts include: Global Express XRS, Phenom 300, Hawker 900 XP, 850XP, and 750, catering to a range of journey lengths.
Two of these aircrafts are based at Farnborough, and, if you are flexible with dates and timings, you can take advantage of VOLUXIS’ Empty Leg private jet charters, which offer the perfect cost-effective solution.
An aircraft owner and operator based in the UK, Catreus currently manage and operate a mixed fleet of aircrafts, including some of the world’s most popular business jets – from a Bombardier Global 6000 to the Cessna Citation Bravo. All Catreus aircrafts are available for charter services.
Aero offers a new way to experience private jet charter by buying a single seat on a private jet, rather than booking out the whole aircraft. Aero’s semi-private concept allows individuals and groups of travellers the luxury of travelling through a private airport, before boarding a VIP private aircraft to be whisked away to coveted destinations, such as Ibiza and Mykonos, at the fraction of the cost of whole aircraft charter.
Travelling by private jet offers the additional bonus of being able to land at airports closer to your final destination. With time being more precious than ever, this is a huge advantage for passengers looking to wave goodbye to lengthy transfers once they land when heading to the slopes.
Unlike commercial flights with fixed routes to main international airports, private jets offer flexibility in being able to land and take-off from hubs closer to some of the world’s most appealing destinations, such as Switzerland’s Samedan Airport, where you practically land on the pistes of St Moritz just ten minutes away.
Finally, Farnborough Airport has a “Pet Travel Scheme”, which means you don’t have to worry about trying to find someone to feed your cat or put your dog in a kennel when you go abroad. (You can even take ferrets on board!) An on-site vet will make sure your beloved pet is healthy, content and ready to fly.
In a recent issue of our premium newsletter VOLT, Globetrender identified and explored the trend for "Crypto Trips" (if you are an annual subscriber you can access the archive). Here is another example of how the concept is taking off within the travel industry…
Over in Switzerland, Zurich's five-star Dolder Grand hotel may be 122 years old but it is nevertheless an innovator, teaming up with BitLux private air charter company to offer the "first exclusively cryptocurrency-based luxury travel experience" globally.
Two years ago, the Dolder Grand began accepting Bitcoin as a form of payment and even has a cryptocurrency ATM in the foyer. But now it is thinking even more creatively. This tie-up allows clients to pay for a private flight from any airport in the world and a room at the Dolder Grand with cryptocurrency.
As an incentive, guests who fly with BitLux to or within Europe will receive a US$350 credit (per group) towards a stay at the Dolder Grand (valid once per calendar year), as well as a 25 per cent discount when staying for at least four nights.
Conversley, people who stay at the Dolder Grand before to flying with BitLux will get a US$500 credit towards their jet charter, so long as they can present a receipt from their hotel stay.
Why pay with crypto? According to Robb Report, BitLux has seen 50 per cent of its 2021 charter flight bookings so far made using cryptocurrencies.
Meanwhile, the Dolder Grand's managing director, André Meier, tells Robb Report: “We believe that cryptocurrency will become increasingly important in the hospitality industry and that, in the future, new ways of payment like cryptocurrency will develop and become a normal means of payment in everyday life.”
In a statement about the new partnership, Kyle Patel, CEO of BitLux, says that “most crypto users, including our clientele and ourselves, seek a safe, secure, anonymous, efficient and convenient payment method".
He adds: "Non-coincidentally, there is an identical standard for luxury travellers, whether for leisure or business. This partnership seeks to provide clients with more ownership and control of their finances, as well as delivering the best all-around luxury travel experience of 2021.”
After months of lockdown, global aircraft charter provider Air Charter Service is seeking to help the wealthy elite make up for lost time with a new series of innovative private jet itineraries that minimise time in the air, while maximising time on the ground.
Created in collaboration with James Wallman, time design expert and best-selling author of Time And How To Spend It, the multi-destination itineraries are only possible by private jet.
The two-week "Journey To The End Of The World" trip sees the use of a private jet shaving off 85 per cent of the total travel time, with 23 hours spent on a private jet versus 163 hours travelling by commercial airlines. Stop-offs include Easter Island, Patagonia, Chile and the Bolivian salt flats.
A second two-week trip called "Across The Top Of The World" takes clients to Lofoten, the Faroe Islands, Iceland, Greenland, Svalbard and Octola in Finland, saving 80 per cent of total travel time, with 11 hours by private jet versus 55 hours with commercial airlines.
James Wallman says: “This series of itineraries is based on the STORIES framework from my book so that travellers who select these itineraries will not only take a break from their norm, but will embark on a life-affirming journey that provides them with show-stopping memories and stories.
"The ‘STORIES’ checklist stands for Story, Transformation, Outside & Offline, Relationships, Intensity, Extraordinary, and Status & Significance – a trip based on this checklist ensures you are adding to your personal development and avoiding ‘empty’ experiences."
Gavin Copus, global business development director at Air Charter Service, says: “Working to your own schedule by flying by private jet, a stop at Easter Island will be free of unnecessary downtime, where you can head straight to the airport after catching the sunset.
"Likewise, at the salt flats, guests will fly directly into Uyuni, saving around 24 hours’ travel time via commercial airlines, where you would probably have to fly through Santa Cruz with additional night stops.
“Magical highlights that are only made possible by private jet include timing the flight between Temuco and Ushaia so that passengers arrive at Ushaia at sunset, observing the Andes Mountains on the portside of the plane in the light of the setting sun.
"Moreover, when travelling from Puerto Natales to Santiago, the schedule is purposefully set through private aviation so that travellers can stop off at the Perito Moreno glacier – a UNESCO World Heritage Site that towers over the water.
"This would usually take 48 hours by scheduled flight and would entail a four- to five-hour stop at El Calafate, as we are able to see something that would not even be possible if flying commercially.
"Through private aviation and supported by James Wallman’s STORIES time design, we can visit extraordinary destinations in a shorter space of time – but in a more comfortable, direct manner.”
The Covid-19 pandemic dramatically accelerated the organic expansion we were seeing before. XO has seen significant growth in flight and membership inquiries from new clients across demography and industries.
Some of our newest clients have experienced flying private, but many are new to the world of private aviation entirely. We have also seen a significant uptick in flight activity among our legacy customers, who are increasing their usage of our private aviation even as more and more Americans get vaccinated.
XO has seen a tremendous increase in private jet travel. Our triple-digit growth report includes 298 per cent year-over-year increase in purchases of our deposit memberships in Q1 2021, including a 170 per cent year-over-year increase from March 2020 to March 2021.
These memberships represent a large financial commitment and are indicative of the strength of demand. We’ve also seen an increase of 225 per cent shared flight revenue year-over-year in March, and a 120 per cent uptick year-over-year in Q1, making a 39 per cent increase in total shared flight revenue compared to Q4 of 2020. [XO sells seats on private jets, as well as offering entire private jet charters.]
Additionally, family travel between New York and South Florida is up 25 per cent from Q1 2020 to Q1 2021, with a 99 per cent year-over-year increase in shared flights and a 50 per cent increase in charter flights year-over-year.
Lastly, we’ve seen a 47 per cent increase in instant in-app bookings, while flight searches in-app increased by 22 per cent in Q1, demonstrating the adoption of our leading-edge technology.
Leading the list of most booked flight destinations for the summer are to New York City, the Hamptons, and South Florida.
In fact, there has been a 99% year-over-year increase in shared flights from New York to South Florida. Additional top destinations include Los Angeles, Boston, Cape Cod, Aspen, Chicago, San Francisco, Monterey, Santa Barbara and Washington.
Private aviation is and will continue to experience a new era of growth in the remaining years of this decade, and beyond. Commercial airlines have greatly reduced flights to less-populated regions, allowing private aviation to lead the charge with business travel, as they enable flights to every single airport in the country.
Obviously, the pandemic has focused businesses on employee health and wellness like never before. This combination of reduced commercial options – and focus on wellness and privacy – will enable XO, and its parent company Vista Global, to lead this market transformation with our unparalleled products and technology.
To accelerate that, XO has completely digitised the private aviation experience by providing end-to-end solutions from full private charters to a single shared seat on an existing flight, all at competitive, market-favorable prices.
With the dynamic world we are living now, it’s always tricky to enter the prediction game. However, given XO’s experience, insight, and the data we see from our community of flyers, we are confident in these predictions. What we’re seeing is the emergence of new “flyorities” – changes in behavior that we believe are here to stay.
Some of these changes include how business travellers will fly less and fly better in terms of utilising remote meetings more, and travelling only when needed. At XO, we’ve seen a 39 per cent increase in business travel in April 2021 because nothing can take the place of face-to-face meetings.
Another prediction includes an increase in private flying by specific industry segments. For example, at XO, we’ve seen an 80 per cent increase from the entertainment industry, a 40 per cent life in hospitality, and an enormous 300 per cent lift in biotechnology.
The benefits of private aviation – including the reduced stress and anxiety burden on key executives – are agnostic to industry sectors.
XO has seen an uptick on millennials flying private over the last year. Millennials now represent 25 per cent of first-time charter purchasers, which bodes well for the future. We believe that millennials especially appreciate the on-demand access, the seamless experience, and the productivity benefits.
Private aviation customers are sophisticated buyers. We are winning them for all the reasons that differentiate our service and support, as well as the recent additions to our Dedicated fleet. Sophisticated buyers know the benefits that a dedicated fleet brings.
XO’s parent company, Vista Global announced the addition of 15 Citation light jets to its Dedicated Fleet – creating an entirely new aircraft category for the brand. The acquisition of these iconic refurbished aircraft represent the answer for all those looking to meet their short-distance travel needs due to the uptick in private travel amid the pandemic
This move provides our flyers access to a wider breadth of midsize, super midsize, and heavy jets. The acquisition also brought trusted aircraft operator Talon Air into our fold, providing aircraft management services to XO Members who wish to own their aircraft.
The rise of private jet travel has been on a constant incline, and to accommodate both new and existing XO customers, the expansion of the fleet will fill the void of those wanting to travel to closer destinations at the touch of their fingertips.
XO is offering members the option to offset the carbon emissions of their flight, with 100 per cent of your contributions going towards Climate Action projects around the world. Whenever a flight is booked through XO’s mobile app or website, there is the option to purchase certified carbon credits which is a certificate that corresponds to the removal of one metric ton of CO2 emissions from the atmosphere.
Private aviation is a great privilege, but it is one that also carries its own set of responsibilities. XO enables our flyers to take responsibility for the impact of their flight, and contribute positively to the communities and environments in some of the destinations we serve.
Despite the increase in demand for private jets, our pricing has remained the same.
XO offers a variety of membership tiers – from first time flyers to jetsetters. Our most affordable and accessible option is the RISE membership, which is US$595/year. The entry-level programme introduces new or unexperienced flyers with the service, flexibility and quality of private travel.
Founded in 1961, Air Partner is a global aviation services group providing aircraft charter and aviation safety and security solutions to industry, commerce, governments and private individuals across civil and military organisations. As the first publicly traded air charter company, our historical and existing financial strength means our clients are in trusted and reliable hands.
Air Partner has two divisions: Air Partner Charter, comprising group charter, private jets, freight and specialist services; and Air Partner Safety & Security, which comprises aviation safety and security training, research and consulting services from Baines Simmons and Redline Assured Security.
Our charter division offers a suite of bespoke services and programmes to guide and enhance our clients’ everyday travel needs into something extraordinary. The flexibility of charter flights allows us to work closely with clients to tailor the service to their exact requirements of private jet travel, such as unparalleled comfort, luxury food and drink, and exceptional service. This includes our customisable On Demand and On Demand+ programmes, as well as our range of JetCard memberships from five, ten or 25 hours.
We have a presence in 17 locations, spanning Europe, North America, the Middle East, Africa and Asia. Last year, Air Partner expanded its Singapore office and established its first physical presence within Africa.
We are a highly adaptable company and our diverse portfolio of services is always evolving to be ahead of the market and to anticipate client demands. We offer flexible cancellation options across all services, so clients can book with peace of mind. Our innovative JetCard membership offers members the ultimate flexibility and freedom. Members can take advantage of guaranteed availability with 24 hours’ notice, as well as a fixed hourly rate with no hidden costs, among many other benefits.
In response to the pandemic, we also launched the new JetCard 5, providing clients with five hours of flight time. JetCard 5 is the ideal safety net for those who want to future-proof their travel plans, or for those who are new to private flying. To provide reassurance to a more safety- conscious client base, we launched the Air Partner Protect in early 2020 to provide comprehensive safeguarding of flights to mitigate risk. This minimising of contact and touchpoints is a service that cannot be implemented on a commercial flight.
We are also passionate about managing our business in a sustainable way and, while we recognise there are challenges in the aviation industry, we encourage clients to carbon offset via a partnership with ClimateCare. This is the first step in our mission to operate more sustainably with our partners and supply chain in the future.
We have an approved list of more than 7,000 aircraft that we charter on behalf of our clients, ensuring that the best and most appropriate aircraft is used for any particular journey our clients are embarking on. This allows us access to competitive live market pricing for greater, more bespoke aircraft choices.
For Air Partner, the crisis proved to be an opportunity to demonstrate our wide range of services and our ability to put the needs of customers first. Globally, the number of new clients and JetCard memberships has grown, with particularly strong demand from high-net-worth individuals embarking on leisure travel.
Air Partner experienced a 321% increase in people interested in private flying during the summer of 2020, as many Covid-19 related travel restrictions lifted. The US private jet business performed well as private jet customers increased 23% year-on- year in early 2021.
The JetCard programme saw a 15% rise in sales and renewals year-on-year in the UK, thanks to pent-up demand from consumers to travel abroad again this summer. This allows clients to buy private flying hours in advance with the ability to cancel at just 24 hours’ notice.
We predict corporate travel to return eventually, but recovery will be slower than leisure. We expect to see a surge in leisure travel demand, similar to what we saw last year, once restrictions lift and people regain their appetite for travel.
As demonstrated in the summer of 2020, we predict several first-time private jet users to the market, as travellers look to avoid large queues caused by testing requirements and passenger locator forms at airport terminals. We expect to accommodate more multi-generation families who are able to spend unrestricted time together as they recognise the additional safety of travelling in their family bubble.
With 60 years of experience, we are the experts in bespoke aviation and luxury travel, allowing us to tailor each journey perfectly to our clients’ needs. With a strong geographic presence across four continents and a 24- hour, year-round flight operations centre, Air Partner’s team of 400 aviation professionals are always available to organise any changes, from departure to arrival.
Anything from arranging personal ground transportation and PCR testing to customising the onboard dining experience, Air Partner can arrange a truly seamless experience. Air Partner also offers JetCard flyers who buy a minimum of 25 travel hours’ access to its JetCard Lifestyle Membership, which means year- round access to the most premium concierge services.
Last summer, when restrictions were lifted, the popular destinations were Mykonos, Nice, Ibiza and Olbia [in Sardinia]. We predict these will be popular destinations again this year. We are also seeing a lot of demand for travel to the US to visit family or for business purposes.
The pandemic has reshaped perceptions towards safety when it comes to flying and travel. Private travel is being seen as more of a necessity than a luxury due to its quality safety provisions and greater control over the customer environment. It is a safer alternative, avoiding cramped commercial flights where the risk of exposure to Covid is higher.
Through our industry- leading Safety & Security division, Air Partner has long been committed to adhering to rigorous health and safety protocols. Our Air Partner Protect service provides comprehensive safeguarding of flights to mitigate risk. We ensure a deep cleaning of aircraft and the provision of crew who take strict hygiene precautions. Clients can opt out of having cabin crew service at all, providing an extra level of reassurance. We also work with Northcott Global Solutions to provide clients with a quick and professional response to medical emergencies.
For the UK, the impact of Brexit will make private jets even more popular for British travellers, as they will no longer be able to use the EU passport customs lanes. This will make moving through airports more time-consuming. Furthermore, there will need to be more planning ahead of time for those travelling with pets in
or out of the UK. The wealthy will be making up for lost time with their most lavish “once-in-a- lifetime” holidays yet.
Private travel will continue to grow in popularity and demand in a post-Covid world, especially with first-
time flyers. During the pandemic, we saw, and continue to see, an increase in clients who previously travelled in
first or business class on commercial airlines. Whether it is for leisure or business, we expect this increase in enquiries and bookings to continue after Covid-19 is behind us.
We are exploring ways for Air Partner’s Safety & Security business to enter the US market, as well as adding strategic partners in Southeast Asia. We will also expand our sustainability strategy to reduce the carbon footprint of our customers and us as a business.
Predictions from Privatefly CEO Adam Twidell reveal he believes 2021 will be the year of private jet membership programmes, growing momentum in electric aircraft development and the impact of the move to remote working on travel patterns.
The predictions follow Privatefly’s release of its annual Private Jet Charter Trends report for 2020, which reflected a strong year for the private jet travel provider, and revealed it is optimistic for continued growth in 2021, as the increased demand for private jet travel continues.
Twidell says: “As we begin 2021, lockdowns and travel restrictions continue to cause challenges and dampen activity in some areas, but I am optimistic about the year ahead.
“The factors that led to a demand increase for private aviation last year are continuing: travellers are looking to avoid shared or crowded spaces, and to fill the gaps left by commercial airline disruption.
“In the next few months our industry will continue to appeal for these reasons, while evolving its offering for the longer term in a number of ways.”
The trend of working from home, or anywhere with good wifi, looks set to continue. Twidell says Privatefly has already seen clients spending longer periods of time in traditional summer destinations such as Ibiza or Faro, as they work from a second home.
This blurring of work and leisure time will also impact routes and destinations. In recent months, Nice has been more popular than Paris, and the CEO believes this type of shift is likely to be even more significant in 2021.
Twidell believes business travel will not start to bounce back until at least the fourth quarter of 2021. Major events and conferences that drive corporate travel are also unlikely to go ahead or will only take place virtually. However, with firms avoiding liability for unnecessary travel, Privatefly expects private aviation will be utilised by more businesses for transporting executives and other essential staff.
While the jet card market is more developed in the US – with Privatefly’s sister company Sentient Jet being the market leader – products such as the Privatefly Jet Card are set to gain traction in the European market as frequent flyers increasingly switch from airlines to private jets for added convenience, service and consistency when travelling with their family or bubble.
As we rebuild from the pandemic, Twidell expects private jet companies will put sustainability front and centre of their proposition, and customers will increasingly demand sustainable travel options. Through working with 4AIR – a rating system for sustainability for aviation companies – PrivateFly is committed to a long-term sustainability programme, including a 300 per cent carbon offset as standard for every flight, at no extra cost.
Privatefly also expects the powering towards developing electric aircraft will shift up a gear in 2021. Twidell says private aviation is well-placed to lead the rest of the aviation industry in this area and is hopeful that some of the leading concepts will take major steps forward in the coming months.
While people are likely to travel less than before, travellers will seek to make their trips count more – with longer and once-in-a-lifetime trips on the agenda for private jet users, including multi-leg itineraries. Privatefly says less-crowded, remote destinations will continue to prevail over crowded cities, while hygiene and health will remain top priorities, even after the risks from Covid-19 have subsided.
With a negative Covid test required on more and more routes – at least for the first few months of this year, Twidell expects to see more private jet travellers planning ahead. 20 per cent of Privatefly’s flights took off within 48 hours of booking last year – this year they are expecting to see fewer take-offs in that period, especially with extra Brexit paperwork also a factor on some flights.
Twidell observes a growing demand for smaller, entry-level aircraft, generated by many new clients. He believes 2021 will see this segment grow proportionally, with first-time charter customers utilising light jets and turboprop aircraft as an alternative to airlines.
The pandemic is set to be a catalyst for change and disruption in many industries, including private jet travel. Twidell believes further consolidation, mergers and acquisitions are likely as a result, with some operators combining to ensure their survival – leading to the evolution of "mega fleets" – and consumers turning to bigger, known brands.
