Millennials are getting old – now you need to know about Generation Z

Globetrender has partnered with independent research agency YouthSight to produce a 50-page report on the travel habits, sentiments and motivations of Generation Z, the oldest of whom will be 25-years-old in 2020.

The report has been designed to be the definitive guide for anyone who works in travel and who wants to get ahead of the curve. Even if you aren’t directly targeting Gen Z, they are causing ripples that will affect your decision-making so it’s vital to be informed.

Not only does it include a YouthSight-powered Gen Z traveller survey, but in-depth analysis of who this demographic is, case studies, interviews, trend dives and essential takeaways.

According to Bloomberg, in 2020, Generation Z will account for almost 2.5 billion people – that’s 32 per cent of the global population. In the US alone, they collectively have buying power equal to US$143 billion.

Prepare your clients and your business for the new wave of Gen Z travellers by downloading this report (click the button below), costing £85, today.

We accept PayPal and credit/debit card – for the latter, just click the button below on the PayPal page (you don’t need a PayPal account).

If you are interested in obtaining more information about any of the findings in the report, or you would like an individual consultation on how to ready yourself for the next decade, email editor and founder Jenny Southan jenny@globetrender.com

To get in touch with YouthSight, email Managing Director of Insight, Josephine Hansom, josephine.hansom@youthsight.com

What’s in the report?

Globetrender Gen Z Horizons reportWho are Gen Z?

  • DEFINING CHARACTERISTICS
  • DEFINING BELIEFS AND VALUES
  • DEFINING CULTURAL TRENDS
  • DEFINING CHALLENGES

Plus…

  • LIFESTYLE DATA
  • CASE STUDY: TIKTOK
  • THE Z LIST: 50 INFLUENTIAL YOUNG PEOPLE

The Gen Z Traveller

  • MOTIVATIONS AND SENTIMENTS
  • SOLO TRAVEL
  • SOCIAL MEDIA AND BRANDING
  • EXPERIENTIAL TRAVEL

Globetrender X YouthSight: State of Gen Z Travel Survey

Plus…

  • TREND FOCUS: VIRTUAL INFLUENCERS
  • TREND FOCUS: VR EXPLORATION
  • TREND FOCUS: CLIMATE NEUTRAL STAYS
  • TREND FOCUS: DNA TRAVEL

Targeting Gen Z

  • CASE STUDIES: INTREPID TRAVEL, JO&JOE, THE STUDENT HOTEL
  • GEN Z INTERVIEWS
  • KEY TAKEAWAYS

By downloading this report you will also be signed up to the Globetrender newsletter, which will inform you of emerging trends and new research. You can unsubscribe at any time but we hope you will find it useful.