Millennials are getting old – now you need to know about Generation Z, especially in the age of coronavirus, because this demographic is predicted be the most ‘risk tolerant’ and willing to travel.

The coronavirus pandemic is causing huge disruption across the travel industry but Globetrender’s research offers pragmatic and inspiring insights into emerging consumer trends that you can act on now.

For Gen Z Horizons, Globetrender partnered with independent research agency YouthSight to produce a 50-page report on the travel habits, sentiments and motivations of Generation Z, the oldest of whom will be 25-years-old in 2020.

The report has been designed to be the definitive guide for anyone who works in travel and who wants to get ahead of the curve. Even if you aren’t directly targeting Gen Z, they are causing ripples that will affect your decision-making so it’s vital to be informed.

Not only does it include a YouthSight-powered Gen Z traveller survey, but in-depth analysis of who this demographic is, case studies, interviews, trend dives and essential takeaways.

Globetrender Gen Z Horizons reportPrepare your clients and your business for the new wave of Gen Z travellers by downloading this report (click the button below), costing £85, today.

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If you are interested in obtaining more information about any of the findings in the report, or you would like an individual consultation on how to ready yourself for the next decade, email editor and founder Jenny Southan jenny@globetrender.com

To get in touch with YouthSight, email Managing Director of Insight, Josephine Hansom, josephine.hansom@youthsight.com

By downloading this report you will also be signed up to the Globetrender newsletter, which will inform you of emerging trends and new research. You can unsubscribe at any time but we hope you will find it useful.