The new Virgin Atlantic Clubhouse features a cinema, work pods and wellness pop-ups for Upper Class passengers, further raising the bar for ambidextrous airport lounges that tap into passenger lifestyles. Jenny Southan reports

Virgin Atlantic has revealed the first phase of a redesign of its Heathrow Clubhouse, introducing new spaces and services aimed at improving the pre-flight experience for Upper Class passengers.

The updated Heathrow Clubhouse now includes a private VIP area called the Royal Box, a redesigned cinema, dedicated work pods and a refreshed Gallery space overlooking the runway. The airline has also added new wellness features, including meditation pods and spa treatments, as it places greater focus on how passengers spend time before boarding.

The Royal Box is an invitation-only area designed as a secluded retreat within the Heathrow Clubhouse. It features runway views and a central table described as a “Cabinet of Curiosities”, where guests can find changing food and drink options including sweets and champagne. The design draws on references to popular culture and the airline’s brand identity, with a strong use of red throughout the space.

For passengers who want to work before a flight, the Heathrow Clubhouse now offers two new work pod studios called The Townhouse and The Manor. These are named after historic Virgin Records studios and include desks, power points and visual details inspired by music production spaces. Each pod also features “on air” signs that indicate when the space is in use.

The Gallery, which is one of the most popular areas in the Heathrow Clubhouse, has been redesigned to accommodate more guests while maintaining views of the runway. The space includes a mix of seating options for individuals, groups and business travellers.

Its design references London’s transport system and incorporates artworks by UK-based artists, including pieces made from recycled materials such as a former inflight magazine. Lighting has been produced in the UK and is designed to create a warmer atmosphere, while added planting and acoustic features aim to improve comfort.

The cinema has also been updated, with a focus on creating a quieter and more immersive environment. Inspired by private screening rooms in London, the space includes improved sound through acoustic panels, as well as seating with built-in charging points and access to screens via Bluetooth headphones.

Alongside these design changes, Virgin Atlantic is testing new wellness services in the Heathrow Clubhouse. Until May 31, 2026, passengers can use Somadomes, which are enclosed pods offering guided meditation combined with light and sound therapy. Each session lasts around 20 minutes and is designed to help travellers relax before flying.

The airline has also partnered with Secret Spa to offer treatments such as massages, facials and manicures until April 30. Therapists use products from brands including OSKIA and OPI, as well as Korean beauty products, reflecting the airline’s new route to Seoul. These services are available to book within the Heathrow Clubhouse.

Juha Jaervinen, chief customer officer at Virgin Atlantic, says: “The Clubhouse is an iconic part of the Virgin Atlantic experience, and we’re proud to be unveiling a bold new chapter at Heathrow. This investment reflects our commitment to continually innovating for our customers, combining wellbeing, entertainment and /distinctive design in a way only Virgin Atlantic can.

"From our Royal Box to our new wellness partnerships, we’ve reimagined the pre-flight experience to deliver something truly memorable. And this is just the beginning - with even more exciting plans to come, including new ways for guests to make the most of plane spotting while soaking up the London sunshine from our roof terrace.”

The Heathrow Clubhouse redesign forms part of a broader strategy by airlines to improve ground experiences as well as onboard products. By adding spaces for relaxation, work and entertainment, Virgin Atlantic is aiming to offer a more varied airport experience that reflects changing passenger expectations.