Virgin Hotels London-Shoreditch has introduced a chef-crafted dog menu that lists burgers, steak and 'Paw Star Dog Martinis' for human prices. Olivia Palamountain reports

Would you pay £28 for your dog to eat a fillet steak with rice? Virgin Hotels London-Shoreditch is extending its hospitality to canine companions with the launch of a dog-friendly dining menu and an in-room relaxation TV channel tailored to pets.

The dedicated “Bone Appétit” dog menu has been created by executive chef Barry Vera in honour of his late dog, Rocks. The menu elevates pet dining with dishes such as fillet steak with rice (£28), raw beef tartare with grated carrot and peas (£24), and a Caesar-style chopped chicken and vegetable salad (£18). There is even a £16 lamb burger.

Sweet options include a frozen yoghurt and banana “pop” treat (£10) inspired by Rocks, alongside homemade oat cookies (£5) and dog-friendly ice cream (£6). Drinks range from a chicken-flavoured “Bark Brew” to a playful “Paw Star Dog Martini” (both £6), echoing the hotel’s signature cocktails for humans.

To help pups settle in, the hotel has also unveiled “Calm for Canine”, an in-room TV channel featuring soothing nature footage, soft classical music and tranquil soundscapes. The visuals and audio have been selected to mirror colours, rhythms and frequencies shown to reduce stress in dogs, offering a comforting backdrop for both pets and their owners during overnight stays.

Available to all “Very Important Pups” staying at the property, the initiative reinforces a broader shift in hospitality towards pet-inclusive travel, where comfort and care for animals form part of a holistic guest experience.