The private aviation industry is experiencing a summer surge as demand for weekend getaways and family travel takes flight, says data from Vista. Olivia Palamountain reports
Vista is observing distinct trends in flight preferences among its VistaJet private jet club members this summer, reflecting regional tastes and travel habits of the world’s most prominent individuals and businesses.
The private aviation company has reported a 40 per cent increase in summer bookings during peak season compared to off-peak periods last year, with Thursdays to Mondays emerging as the most popular travel days (think long weekend getaways).
London continues to play a crucial role as a major hub, particularly for transatlantic travellers from the US West Coast.Many passengers are opting to switch from first-class commercial flights to private jets in London for shorter European journeys, underscoring the city’s importance as a gateway to the continent.
While European members are gravitating towards shorter flights to sunny locales, American, Asian and Middle Eastern clients are choosing extended European trips, with a particular interest in “fashion capitals”.
The summer travel trend is noticeably more family-oriented, resulting in higher occupancy rates and a preference for larger aircraft to accommodate extra luggage and ensure comfort.
Business travellers who typically opt for efficient models like the XLS or Phenom are now upgrading to more luxurious options such as the Challenger 350 or 850 to cater for family travel.
Onboard dining preferences are shifting towards lighter, seasonal dishes, with some passengers opting for balanced, nutritionist-designed menus.
Speaking exclusively to Globetrender, Diego Sabino, VistaJet’s VP of Private Dining, says: “We select lighter options for our summer menus, incorporating fresh and seasonal ingredients. Salads and ice creams tend to cater perfectly to our summer travellers, who like to strike the balance between comfort and luxury on their journeys with us.
“Many of our travellers prefer to opt for more balanced meals on board, and for this reason we are curating a new nutritionist menu for select locations.
“Some examples of other especially crafted menus – a selection of Sushi and Sashimi from Nobu; VistaJet’s Lobster Salad by Milos; Red Shrimp Tartare from Santo Mare; or a Picnic Basket designed by Mauro Colagreco from Mirazur.”
Additionally, Vista reports an increase in members selecting tailored experiences through their VistaJet Private World programme, particularly for high-profile events.
Yvette Caredes, Global Partnerships and Events Director, leads the Private World team who present a variety of bespoke experiences, special access opportunities, best-in-class benefits and wellness services through the Members-only program. Speaking exclusively to Globetrender, she says:
“To celebrate Vista’s 20th anniversary, we are curating 20 exclusive experiences. To encourage Members to explore new destinations, we’re thrilled to have hosted Members at The ICE in St. Moritz, Art Basel Hong Kong, Monaco F1 Grand Prix, MET Gala and Giorgio Armani Tennis Classic. We are looking forward to The Bridge Concours in the Hamptons NY, Monaco Yacht Show & Art Basel Miami amongst others. We tailor each event to provide Members with unique and unforgettable experiences.”