CityHub has opened a design-focused capsule hotel in the Danish capital, for young people who prioritise location over luxury. Sam Ballard reports
CityHub, a capsule hotel company that offers guests a place to sleep, recharge their phone and hangout with other travellers, has opened its first location outside the Netherlands, in one of Denmark’s coolest neighbourhoods, Vesterbro.
The new location formerly housed a retail and food unit and now has 215 “hubs” – tiny sleep cabins stacked in pairs with just enough room for a bed and a small amount of wardrobe space in each. Bathrooms, however, are shared. Stay cost about £40 a night. CityHub says that it is targeting millennials (Gen Y) and Generation Z (the oldest of whom will be 25-years-old this year) and is hoping to fill “the gap between hostels and hotels”. You can read Globetrender’s report on Generation Z, entitled Gen Z Horizons: Travel in 2020 and Beyond, here.While the rooms may be stripped of extraneous luxuries, guests do have access to a sauna, hangout and wellness areas and CityHosts – local guides who are available around the clock to offer tips and advice via the CityHub app. Each guest also gets an RFID wristband giving them contactless check-in and access to the self-service bar.“CityHub Copenhagen is our largest location yet, and the first milestone towards international development. A city known for its pioneering design and hospitality excellence, Copenhagen is a perfect fit for the brand,” says CityHub Co-founder Pieter van Tilburg.The hotel has been designed by Spacon & X with each “hub” designed to “balance a private experience and a communal style of living”. Each one comes with customisable mood lighting and music streaming systems.“The location in the middle of Vesterbro brings great value to young travellers and a contemporary hotel experience like CityHub. The new Metro extension has just opened two stations nearby, so some of the most exciting neighbourhoods in Copenhagen like the meatpacking district and Frederiksberg are just a few minutes away,” says Toke Clausen, head of investment at NREP Denmark.
“Young leisure travellers are the category most apt to travel in these uncertain times, either within the frontiers of their own country or internationally, when possible,” says CityHub co-founder Sem Schuurkes.
The company currently has plans to grow its portfolio to ten locations beyond its current three in Amsterdam, Rotterdam and Copenhagen.
“We want to open up cities to a global community of travellers,” says Pieter van Tilburg. “CityHub strives to encourage responsible tourism, by offering curated experiences that benefit the cities we are in. CityHub’s model is the smartest alternative for a hotel or hostel for guests, municipalities and investors alike.”
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