Fitness hospitality concept Siro will arrive in Miami's Brickell district in 2030, comprising a hotel and branded residences focused on wellness, performance and recovery. Olivia Palamountain reports

Kerzner has announced the signing of Siro Brickell, Miami, the first Siro hotel and branded residences in the US. Slated to open in 2030, the property will anchor Miami's vibrant Brickell district.

This milestone follows the successful debut of Siro One Za'abeel in Dubai (February 2024) and Siro Boka Place in Montenegro (May 2025). It marks the fourth project in a growing global pipeline, joining Siro Palmilla in Los Cabos (2027), Siro Olaya in Riyadh (2028) and Siro Roponghi in Tokyo (2029).

"Kerzner has been defined by its entrepreneurial spirit and a drive to continuously innovate the hospitality landscape. Siro is our disruptor brand; designed to meet the evolving demands of a new generation of travellers who prioritise wellbeing, performance and purpose," says Philippe Zuber, chief executive officer, Kerzner International. "Siro is on a rapid global trajectory, strategically targeting the world's most dynamic cities, and Miami is the perfect stage for that."Siro Brickell, Miami is set in the city's intersection of downtown Miami where business, leisure and culture meet. One of Miami's most picturesque walkable neighbourhoods, the hotel is centrally located near happening restaurants, rooftop lounges, art galleries, designer boutiques and the Biscayne Bay.

Located a short 15-minute drive from the airport, the hotel will feature up to 180 rooms and suites, 350 Siro Homes and a state-of-the-art Fitness Lab and Recovery Lab, all housed within the mixed-use building. Siro Homes, first unveiled within Siro Boka Place, embody the brand narrative of better living with a strong community and intelligent home integration.

President of real estate for Kerzner International, Juan Aguilar says, "Miami represents a pivotal milestone for the growth of Siro , and Brickell is the natural choice for our first Siro US location, as one of the most exciting real estate markets in the world. With Siro Brickell, Miami, we are not just building a hotel, we are shaping a new destination that blends hospitality, branded residences and wellness facilities into one integrated experience, setting a new standard for urban living."

As both business and leisure travellers continue to prioritise their wellbeing whilst on the road, Siro's pillars of fitness, recovery, nutrition, sleep and mindfulness, with a community-driven ethos, not only meet real need, but position the brand as a blueprint for better living.