Globetrender has published "Brave New World", a report showcasing key takeaways from our debut travel industry retreat that took place at the Juvet Landscape Hotel in Norway.

At Globetrender, we don’t just forecast the future of travel – we help shape it. Our job is to detect subtle shifts in human behaviour and translate them into actionable insights for brands, sparking innovation in products, services and experiences. But over recent years, we’ve witnessed a troubling undercurrent within the industry: disconnection.

Searching for an alternative, we partnered with luxury travel curator Up Norway, to deliver an intimate business retreat in the Norwegian mountains.

Up Norway founder, Torunn Tronsvang, delivered a keynote speech that included a deeply personal and cultural insight into what has shaped her company – and, more broadly, the way Norwegians think about tourism, luxury and innovation. What emerged was a portrait of a country that doesn’t shout, but quietly leads – especially when it comes to sustainability and values-based travel.

She spoke about the uniquely Norwegian concept of "quiet innovation" – an approach to progress that is cautious, collaborative and community-rooted. In Norway, success isn’t celebrated loudly. This humility permeates the country’s tourism sector. (You can learn more about this by reading the report.)

By blending interactive workshops, expert-led masterclasses and guest speakers (we also welcomed Britnie Turner, owner of The Aerial, BVI, private island resort) with nourishing meals, mountain hikes and restorative downtime, we crafted an experience rich in cerebral and sensory stimulation. Since returning, we’ve already seen ideas sparked on the slopes start to take shape as real-world initiatives.

A key ingredient in the formula was our epic setting, the Juvet Landscape Hotel. It’s a pioneer of low-impact design from the pre-Instagram age with credits on both the big and small screen – Ex Machina and HBO’s Succession, being two. But aside from being an aesthetic masterpiece, it’s also managed by a smart and conscientious family-led team who aren’t afraid to chart new paths.

In a welcome speech at the Globetrender retreat, Kristina said: “We put our whole marketing budget into the architecture itself – it was a risk but it paid off.” She said: “When I heard from the producer that the show HBO would be filming was Succession, my jaw dropped because I had been a fan since the first episode.”

When Globetrender first visited Juvet in October 2024 for our internal company retreat, we didn’t anticipate that we would return just months later with clients in tow. But in the shadow of the fjords, a seed was planted. A spark became a sketch. A sketch became an AI-generated render. That render became a real-world gathering of industry pioneers, united by a shared desire to build a better future.

During the retreat, workshops were hosted in the glass-fronted “conference cube”; cinnamon buns appeared during coffee breaks and views of the river through a panoramic window provided a soothing backdrop. A fire was lit for a fireside chat. In the afternoons, delegates headed to the riverside sauna and wood-fired outdoor hot tub, where they chatted together with cold beers from the fridge.

Meals were served communally in the candlelit, wooden farmhouse, where the kitchen celebrates Nordic cuisine with daily-changing menus. When we visited, hyper seasonal dishes ranged from mountain trout and green gazpacho with wild flowers, to “raspberries from our neighbour”. Head chef Christopher Schønefeld told us that the secret ingredient he uses is “time”: picking and foraging what’s growing locally, buying fish caught by local teenagers and meat from nearby farms.

In this "Brave New World" report, which is free to download, you’ll find snippets of the workshops and activities that took place, plus insights and responses from Globetrender Retreat’s cohort of 2025.

Register your interest in our second Norway Retreat in spring 2026 or book a workshop.