Workshops

Our workshops are tailored to your needs, and are delivered in-person at a location – and on a date – of your choosing.

Join us for a unique learning experience that blends real-world data and case studies with creative ideation, and practical exercises – ensuring that you walk away with not only new knowledge but also strategies you can implement right away.

This beginner-level, interactive session deploys tools from the Copenhagen Institute for Future Studies to help teams plan for unexpected events and future scenarios that your business might face.

Session outline:

- Introduction to "futures literacy"
- Identifying bias
- Mapping knowledge and uncertainty
- Horizon scanning and scenario planning
- Wild cards and the Animal Kingdom of unforseen events
- Futures Triangle framework
- Visioning

Price: £2,500 + VAT
Time: 4 hours (including a coffee break)

Globetrender has been certified by the Copenhagen Institute for Future Studies

Designed for PR companies and comms teams navigating industry change, this workshop draws on the knowledge of top travel journalists and is tailored to you, your clients and your business objectives.

Learn how to:

- Secure more coverage for your clients
- Engineer trend-based stories and
campaigns
- Pitch busy editors
- Write the perfect press release
- Create news when your client isn't new
- Leverage spokespeople
- Use Generative AI better  
- Host gold-standard press trips
- Stand out from the competition

Price: £3,000 + VAT
Time: 6 hours (including a lunch and coffee break)

Testimonial:

Victoria Henson, managing director, Sekoya Communications

"In an ever changing and fast-paced world, where we are constantly on our phones, emails and multiple screens, it is becoming more challenging to be heard and cut through the noise. This educational workshop provides tips and relevant case studies that help support PRs to work alongside journalists in the most effective way, in order to generate impact and quality results."

Suitable for all levels of seniority, this session explores three macro travel trends from Globetrender's proprietary trend framework, along with inspiring case studies and signals of change.

Session outline:

- Progress, nostalgia and "cultural lag"
- The importance of innovation
- How trends help us predict the future
- Macro Trend 1: Youthquake
- Macro Trend 2: Home Stretch
- Macro Trend 3: The Transformation Economy

Price: £2,500 + VAT
Time: 4 hours (including a coffee break)