Workshops

Our workshops are tailored to your needs, and are delivered in-person at a location – and on a date – of your choosing.

Join us for a unique learning experience that blends real-world data and case studies with creative ideation, and practical exercises – ensuring that you walk away with not only new knowledge but also strategies you can implement right away.

This "applied strategic foresight" session deploys techniques and tools from the Copenhagen Institute for Future Studies to help you plan for four possible future scenarios that your business might face.

The full-day workshop covers:

- What is strategic foresight?
- Visualising futures
- The dynamics of change
- Understanding key strategic uncertainties
- Forecasting: Probable, plausible, possible and preferred futures vs myths, worldviews and wildcards
- Trends: flash, micro, mega, and macro
- Scenario planning and implications
- Strategic decision making
- Innovation as problem solving
- Building foresight micro habits

The session is designed for business leaders and decision-makers who have the power to implement findings.

9.30pm-5.30pm
Up to ten people from one company

Available from Q2 2025

Globetrender has been certified by the Copenhagen Institute for Future Studies

Designed for PR companies and comms teams, this workshop draws on the knowledge of top travel journalists and is tailored to you, your clients and your business objectives.

Learn how to:

- Secure more coverage for your clients
- Engineer trend-based stories and
campaigns
- Pitch busy editors
- Write the perfect press release
- Create news when your client isn't new
- Leverage spokespeople
- Inspire and empower your team 
- Host gold-standard press trips
- Stand out from the competition

You will also get a 60-minute brainstorm session to ask questions.

6 hours (including a lunch and coffee break)
Up to ten people from one company

Testimonial:

Victoria Henson, managing director, Sekoya Communications

"In an ever changing and fast-paced world, where we are constantly on our phones, emails and multiple screens, it is becoming more challenging to be heard and cut through the noise. This educational workshop provides tips and relevant case studies that help support PRs to work alongside journalists in the most effective way, in order to generate impact and quality results."

Unlock the future of communication in this hands-on workshop designed to enable travel marketers, brand strategists and comms pros to harness generative AI for heightened creativity and productivity.

Discover:

- Why Generative AI matters
- Travel industry case studies
- Which platforms and tools to use
- How to write prompts and the "art of the question"
- Techniques for using AI to generate ideas, themes and narrative frameworks
- How to turn words and sketches into visuals and videos
- How to create avatars and benevolent deepfakes
- How to leverage AI to enhance your storytelling capabilities
- How to produce engaging content with efficiency
- When to invest in humans

9.30pm-5.30pm
Up to ten people from one company

Available from Q2 2025

Globetrender has been certified by MIT (Massachusetts Institute of Technology)