Booking.com has launched a wellness retreat in the Florida Keys with heritage R&B group Boyz II Men, featuring 'melodic massages' plus a live a cappella performance from the band. Olivia Palamountain reports

Booking.com has teamed up with Grammy Award-winning group Boyz II Men (pictured) to launch Boyz II Zen: A Wellness Escape, a first-of-its-kind getaway blending slow jams with self-care in the Florida Keys.

Taking place from September 27 to October 1, one fan of Boyz II Men has the chance to win a spot on the retreat for themselves and five friends, at the price of just US$19.85 (a nod to the year the group was formed).

The "Boyz II Zen: A Wellness Escape" experience goes live on Booking.com 18 September at 10am ET.

Guests will settle into an oceanfront home in the Florida Keys, where every moment is designed to restore mind, body and soul.

The itinerary includes beachfront yoga, guided meditation, sound baths set to Boyz II Men music and what the organisers describe as "melodic massages." Additional activities encompass golf outings, beachside barbecues and dining at the Islamorada restaurant.

The experience culminates with a private meet-and-greet with an intimate a cappella performance by the group.

The partnership reflects shifting travel patterns among male demographics, with Booking.com's 2025 Travel Trends citing research showing 30% of men seek rest and rejuvenation whilst travelling, 29% want to disconnect from everyday stress, and 65% of Generation Z men plan wellness-centred trips this year. The collaboration targets this emerging market through celebrity appeal and wellness programming.

Boyz II Men, whose career spans over three decades, said in a statement: "We've spent decades travelling together, making memories and want to give a group of friends a chance to experience this type of travel for themselves."

The Florida Keys location provides a backdrop for wellness activities whilst leveraging the destination's established appeal for relaxation-focused travel. The experience targets social media-savvy demographics likely to share content from the celebrity encounter and luxury accommodation.

The booking operates on a first-come, first-served basis, with only one group able to secure the experience at the promotional rate.