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Today, discerning travellers seek more than just five-star accommodation and impeccable service; they are looking for places to visit that align with their values, prioritising sustainability, cultural enrichment and holistic wellbeing.
In response, forward-thinking resort destinations are moving beyond traditional hospitality to embrace a more responsible approach – one that fosters support for local communities, protection of regional ecosystems and the betterment of guests.
For Costa Navarino this was the case since its inception, a few decades ago: to create a sustainably-driven destination in the pristine region of Messinia, in Greece’s south-west Peloponnese, which celebrates its natural beauty and rich heritage, while empowering the local communities to thrive.
Recognised by the World Travel and Tourism Council as “Best Sustainable Destination” globally, it has long exemplified how high-end travel can also be conscientious. From safeguarding critical ecosystems to offering enriching experiences that celebrate local history and traditions, the destination has seamlessly integrated luxury with purpose.
This report explores the key trends shaping a “A Blueprint for Better Tourism”. It delves into how modern travellers are redefining luxury through their choices, moving away from passive consumption to active engagement with the destinations they visit.
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