Rosewood twins short film with global experiences this summer
Rosewood's new 'Summer at Rosewood' campaign features a Sundance-winning director's short film twinned with themed experiences across its global hotel portfolio, from coral reef planting in Bermuda to open-air cinema in Madrid. Olivia Palamountain reports
Rosewood has launched a summer campaign featuring a short film and collection of seasonal experiences across its global properties.
The "Summer at Rosewood" campaign centres around a 5 minute 57 second film titled Light Like This: Five Fifty-Seven, directed by Sundance Film Festival award winner Jack Begert.
Set in Mexico's Riviera Maya during golden hour, the film features actress Olive Gray, sculptor Ana Corrigan and musician Topaz Jones exploring themes of meaningful travel experiences.
Joanna Gunn, chief brand officer of Rosewood Hotels & Resorts, says: "At Rosewood, luxury is about depth, not display. This summer, we're inviting guests to experience not only a place, but a feeling. It's a season to savour, and it begins At Rosewood."
The campaign organises experiences across five themes: Nature Takes Centre Stage, From Sunrise to Sunset, Sun-Drenched Cities, Summer Escapes and Taste of Summer.
Environmental initiatives include coral reef planting at Rosewood Bermuda through the Coral Gardens Project with the Living Reefs Foundation, where guests participate in guided snorkelling experiences to plant mini coral reefs supporting marine ecosystems.
Urban experiences feature private historical canal boat tours in Amsterdam with Piet Boon-designed interiors at the newly opened Rosewood Amsterdam, and visits to Durgerdam, a former fishing village that inspired Rembrandt's sketches.
Rosewood Villa Magna in Madrid will introduce an exclusive open-air summer cinema in its gardens, offering film screenings under the stars throughout the season.
Sports offerings include access to Italy's only private golf club at Rosewood Castiglion del Bosco, featuring the sole Continental European design by champion golfer Tom Weiskopf. A special programme from July 17-20 will include expert clinics, a Glow Golf Night and a nine-hole tournament.
Culinary experiences range from guided hikes around Lake Fuschl followed by fresh lake fish tastings at Rosewood Schloss Fuschl's historic fishery, to Rosewood London's Pie Room Summer Series featuring seasonal "Pies of the Month" available through The Pie Hole hatch for guests to enjoy in London's parks.
The campaign represents the latest expression of Rosewood's "At Rosewood" creative platform, emphasising experiential luxury over material displays whilst encouraging guests to engage with local environments and communities.
The film and experiences aim to capture what the brand describes as "small yet powerful encounters" where location, emotion, and personal discovery converge across Rosewood's international portfolio.
Here's a detailed look at the experiences:
Nature Takes Centre Stage
Guests are invited to reconnect with the great outdoors through mountain trails, lakeside adventures, hiking excursions, and sustainability and impact initiatives designed to preserve and protect the beauty of each destination. At Rosewood Bermuda, guests are invited to make a lasting impact on the island’s delicate ecosystem by participating in the Coral Gardens Project with the Living Reefs Foundation. During a guided snorkeling experience, guests can plant mini coral reefs, helping sustain Bermuda’s vibrant marine life. Meanwhile, Rosewood Hotel Georgia offers a breathtaking way to engage with nature through a guided kayaking excursion along Vancouver’s scenic waterways. Along the way, guests will gain insight into the region’s unique marine ecosystem, experiencing a rich blend of urban life and natural wonder.
From Sunrise to Sunset
Health, wellbeing, longevity, and rejuvenation shape a journey of discovery that flows from invigorating mornings to tranquil evenings. Rosewood Sanya introduces an invigorating Sunrise Exercise Course, designed to inspire tranquility and self-discovery. The hotel will also introduce a series of curated evening journeys that explore Hainan's rich heritage, including the captivating Fire-Torch Dance. At Rosewood Miramar Beach, guests can embrace a hyper-local wellness journey, beginning with ocean-side fitness classes and fresh-pressed juices, rejuvenating at Sense Spa, and culminating with a spirit-free vegan tasting menu at Caruso’s.
Sun-Drenched Cities
Summer at Rosewood’s sun-drenched cities invite travelers to experience insider city guides, hidden gems, hyper-local adventures, and rich cultural moments that reveal the heartbeat of each urban landscape. This Summer at the newly opened Rosewood Amsterdam, guests can embark on Amsterdam's private historical Salon boat, with Piet Boon designed interior and explore the city's canals or escape to Durgerdam, a former fishing village just north of Amsterdam, to take in views Rembrandt once sketched. Rosewood Villa Magna will introduce an exclusive Open Air Summer Cinema, nestled in the beautiful gardens. The activation offers a magical atmosphere under the stars, with screenings of iconic films throughout the season.
Summer Escapes
Embracing the spirit of summer sports, guests can enjoy access to tennis courts, iconic golf courses, and private lessons with pro players across Rosewood’s spectacular resorts. Rosewood Castiglion del Bosco will offer access to Italy’s only private golf club and the only Continental European design by Champion golfer Tom Weiskopf. Over July 17-20, guests can enjoy an extraordinary lineup of experiences, including expert-led clinics, an immersive Glow Golf Night, and a 9-hole tournament with coveted prizes. At Rosewood Little Dix Bay’s Comber Club, featuring six state-of-the-art tennis courts and two Pickleball courts, guests can take private lessons from seasoned tennis professionals surrounded by breathtaking views of the Caribbean Sea.
Taste of Summer
Celebrate the flavors of the season with spotlight experiences featuring local ingredients, seasonal menus, and authentic culinary traditions. At Rosewood Schloss Fuschl, guests can embark on a guided hike around Lake Fuschl, discovering hidden secrets before sampling fresh lake fish at the historic Schloss fishery. Meanwhile, Rosewood London’s Pie Room Summer Series reinvents a British classic with lighter, seasonal "Pies of the Month" that guests can conveniently collect from The Pie Hole hatch to enjoy in the city’s summer parks.
