Nhow Hotels has launched professional gaming studio at its Berlin outpost, marking the latest step in its strategy to equip all northern European properties with esports facilities by mid-2026. Olivia Palamountain reports

Nhow Hotels & Resorts has opened a dedicated gaming studio at its Berlin property, expanding its esports offering following the establishment of two gaming rooms at the same location in 2024.

The Gaming Studio spans 71sqm and has been specifically designed for streamers, content creators, esports teams and agencies. It features a neon design aesthetic intended to create an immersive gaming vibe.

The facility features five gaming stations for players, a coach station and an additional creative desk with space for up to six people, making it suitable for intensive training sessions, boot camps and team meetings.
It includes high-performance internet connectivity and premium equipment, including ergonomic gaming chairs and gaming desks designed for extended sessions.

Christian Friedrich, senior commercial director of Minor Hotels Europe & Americas, says: "With the new nhow Gaming Studio, we are taking the next step in establishing our hotels as the first choice for streamers, content creators, and professional esports teams. By mid-2026, we aim to provide all nhow hotels in Northern Europe with gaming facilities."
The hotel brand has developed three core gaming products - gaming rooms, the gaming studio and gaming suitcases - in collaboration with Terra Gaming and SK Gaming. By 2026, Nhow plans to have equipped all of its northern European properties with gaming facilities.

Alexander Müller, CEO of SK Gaming, says: "nhow Berlin has become a hotspot for streamers, content creators, and esports professionals. With the new nhow Gaming Studio, teams can now prepare for tournaments in perfect conditions. This innovative approach opens up completely new possibilities for all teams, regardless of their level of expertise."
Younger, technology-focused demographics seeking unique gaming experiences and high-quality gaming environments are also the focus of Qatar Airways.

In May, the airline made aviation history by hosting the world's first in-flight e-sports tournament enabled by Starlink, transforming a commercial flight from Doha to London into a competitive e-sports arena. Find Globetrender's full report here.