Luxury travel firm Nuba launches in United States
Nuba, a luxury travel concierge known for crafting bespoke experiences, has announced its entry into the US market. Olivia Palamountain reports
Luxury travel firm Nuba has launched its first dedicated American office, now open in Miami's Coconut Grove.
Founded in Spain in 1994, Nuba specialises in creating personalised luxury itineraries, from private dining at historical landmarks to exclusive wildlife experiences and even trips into space.
Their expansion comes as luxury tourism growth outpaces other industry segments, with global luxury travel spending projected to reach $391 billion by 2028, according to McKinsey.
Mario Del Duca, managing director of Nuba Americas, says: "Expanding into the US market marks a significant milestone for Nuba as we look to the future of luxury travel.
"With the opening of our first U.S. office in Miami, we are taking a strategic step into a dynamic and rapidly growing market. Miami's vibrant cultural scene, strategic location, and global connectivity make it the perfect choice for our expansion and furthering Nuba's leadership in the luxury travel industry."
With existing offices across Spain, Mexico, and Colombia, Nuba's Miami location will serve as a hub for North American clients. The company aims to establish itself as a leading luxury travel agency for US travellers by 2025.