Four Seasons debuts sleepwear collection
The launch of premium pyjama sets from Four Seasons offers a new way to recreate the brand's deluxe hotel experience at home. Rose Dykins reports
Four Seasons has introduced its first sleepwear collection, a range that builds on its Signature Sleep Experience, curated to offer the perfect night’s sleep.
The new collection features sets of pyjamas designed for ultimate comfort and to enhance relaxation as part of people’s nighttime routines.
Priced at US$285, the Four Seasons Pajama Sets are made from ultra-soft 100% oxford sateen cotton twill fabric. Customers can choose an oversized version of the pyjamas with piped trim on the collar, cuffs, and chest pocket embroidered with the Four Seasons logo. This style has pocketed pyjama bottoms with a button fly, adjustable drawstring waistband, and piped trim along the leg.
Alternatively, there is a second, more fitted style, with a tailored shirt, and pyjama bottoms with a sophisticated piped trim along the collar, chest pocket, and cuffs, as well as a subtle embroidered Four Seasons logo.
Available in two two-toned colour themes- Signature White with Turkish Silver piping, and Balinese Pearl with Signature White piping - the sets are crafted to offer a seamless transition from all-day lounging to evening relaxation.Ben Hallam, senior vice president of global marketing for Four Seasons, says: “Since launching Four Seasons at Home, we have continually focused on product innovation and guest centricity, offering a collection that recreates our iconic hotel experience at home.
“We are excited to mark our entry into the sleepwear market – rounding out our legendary sleep experience with the Hotel Pajamas collection that pairs perfectly with our signature hotel bedding.”
The sleepwear collection is exclusively available online at shop.fourseasons.com and at selected US Four Seasons properties, including Austin, Beverly Hills, Chicago, Fort Lauderdale, Las Vegas, Minneapolis, Nashville, Orlando, San Diego, San Francisco, Scottsdale, Vail, Westlake Village, Hualalai, Houston, Maui, and Philadelphia.
The Four Seasons Signature Sleep Experience means guests can purchase the same mattress, sheets, duvets, duvet covers and pillows used across the brand's properties - or all of these for US$4,895 - and fully replicate the luxury hotel bed experience at home.
The Four Seasons Signature mattress is designed to provide the optimum balance of comfort, support and temperature management for quality sleep. Meanwhile, the hotel brand's white down duvet insert was engineered to be suitable for all seasons, while its pillows are filled with natural white down and feathers.