Luxury PR company ASC Global is hosting “immersive activations” in Onefinestay luxury home rentals to promote trendy lifestyle products. Jenny Southan reports

UK PR company ASC Global recently partnered with Onefinestay to host a pop-up showroom for luxury goods brands within a private home rental in Los Angeles, promising to “elevate the gifting experience to new heights of luxury”.

The event featured a wellness morning in collaboration with TruBe personal training app and non-alcoholic alternative drinks brand Kin Euphorics, as well as a sound bath led by Ripple + Home.

With its reputation for hosting “captivating salon experience gifting activations” around the world, ASC Global says it was approached by Onefinestay to “take this concept to new heights”. ASC Global will be hosting subsequent pop-ups in New York and Ibiza later in the year.
Onefinestay/ASC Global Onefinestay/ASC Global Onefinestay/ASC GlobalThe PR firm previously curated a corporate gifting suite at the World Economic Forum in Davos in January 2024, where brands such as Molton Brown and Laduree participated.

Onefinestay’s chief marketing and digital officer, said: “We are excited to be partnering with ASC Global to create this immersive setting for Hollywood’s trendsetters and tastemakers. We aim to bring unparalleled, tailored experiences to guests in the most exquisite homes around the world, setting the bar for the luxury private rental industry, and this series of events will be no exception.”

ASC Global represents other lifestyle clients including House of Sunny, REFY, Paige Denim, TRIANGL and the Outset.

Amy Sturgis, founder of ASC Global, said: “We are thrilled to partner with Onefinestay to bring our unique blend of creativity and luxury to the vibrant city of West Hollywood. This collaboration represents an exciting opportunity for us to showcase our expertise in crafting unforgettable experiences and to further establish ASC Global as a leader in the luxury immersive events space.”