Data from both Easyjet and Easyjet Holidays indicates that Egypt, Milan and Lapland are rising in popularity among Brits planning travel in 2024. Jenny Southan reports

Easyjet and Easyjet Holidays have revealed the latest travel trends for 2024 as bookings took off during the first days of its biggest-ever sale, offering up to 20 per cent off over two million seats across Europe and up to £300 off package holidays until February 5, 2024.

Flights to Amsterdam, Paris, Geneva, Alicante and Malaga from the UK proved to be the most popular during the sale’s first week, while Hurghada in Egypt, Rovaniemi in Lapland and Milan are among the destinations to have experienced the greatest rise in popularity compared to 2023.

Since the launch of the sale, destinations including Prague, Nantes, Berlin, Bilbao and Verona also increased in popularity for Brits compared to 2023.

Package holidays remain popular for 2024, with all-inclusive, seven-night breaks experiencing the highest demand during the first week of the sale. Tenerife, Lanzarote and Hurghada led the way for beach breaks and Paris, Amsterdam and Iceland proved most popular for city escapes, which account for stays of three to five nights.

In the first week of the sale, flights in January were most popular, as British consumers snapped up last-minute winter sun breaks. Bookings to Tunisia during the start of the sale saw a boost compared to last year, as well as Hurghada and Almería in the Spanish region of Andalusia.Easyjet HolidaysGeneva, Lyon and Innsbruck were the most popular destinations for ski breaks at the start of the sale. The airline has been focusing on expanding ski routes with the addition of three aircraft in Switzerland and will see a 20 per cent year-on-year increase in its ski flying programme.

May 2024 proved to be the most popular summer month for flight bookings in the first week of the sale, with people taking advantage of half term deals to the likes of Palma de Mallorca, Malaga and Faro, while August is set to be the most popular departure month for package holidays.

Faro is the most-booked peak summer destination since the sale began, while the Egyptian resort of Sharm El-Sheikh, Agadir in Morocco, Malta, Verona and Valencia have all seen early signs of greater popularity compared to 2023.

The booking trends follow recent research carried out by the airline in November 2023 that showed more than two thirds of Brits (67 per cent) have said they more likely to travel abroad in 2024 than in 2023.

Protecting holiday spend remains a priority for most with over three quarters (77 per cent) saying they will prioritise spending money on a holiday over anything else in their yearly budget –  up from 70 per cent last year.

Johan Lundgren, Easyjet CEO, says: “Year after year we continue to see the value and importance of holidays to consumers, which is evident in this traditionally busy booking period for holidays. It’s great to see North African destinations seeing a resurgence in popularity alongside last minute winter sun, city and ski bookings for the new year.

“Destinations in Spain and Portugal remain firm favourites for our customers time and time again, while the popularity of Easyjet holidays packages shows no sign of slowing down, with all-inclusive breaks proving most popular for 2024.

“With flights from the UK to over 130 destinations to choose from across Europe, North Africa and the Middle East, package holidays available to over 5000 hotels and customers choosing us for our network and fantastic value for money, Easyjet is looking forward to taking even more people on the holidays they value in 2024.”

Easyjet serves 21 airports across the UK, offering more than 460 routes to over 130 destinations from the UK to Europe, the Middle East and North Africa.