The QVerse has expanded to offer Qatar Airways passengers new ways to plan their journey in the metaverse by giving them an immersive preview. Rose Dykins reports

Qatar Airways has expanded the offering of its QVerse that allows customers to navigate their travel arrangements in an immersive digital experience prior to physically arriving at the airport.

QVerse users can also get up to 10 per cent off the price of air tickets while exploring these new digital environments. The discount be used when booking premium or economy class tickets with Qatar Airways to more than 160 destinations.

In the QVerse, passengers can experience flying with MetaHuman cabin crew named Sama (meaning “sky in Arabic”). Sama assists passengers as they virtually move through the airline’s first class check-in counters, lounges and business and economy class cabins.

The QVerse now also includes Qatar Airways’ new business class suite and economy class on board its Boeing 787-9 plane, and the Qsuite and economy class on its Airbus A350-1000.

Passengers can also now digitally explore the airline’s Al Safwa first class lounge and its Al Mourjan business class  lounge at Doha’s Hamad International airport (HIA).

Qatar Airways group chief executive, Akbar Al Baker, says: “Technological advances have opened up a new world of opportunities to enhance the digital offerings available to our customers.

“As we continually strive to provide excellence at every step, the online booking journey is no exception, which is why we have invested in QVerse. Passengers can now virtually experience our award-winning services at Hamad International Airport and onboard our aircraft.”

QVerse users can try out the immersive experience before making bookings on Qatar Airways’ website. When virtually sampling the airline’s onboard cabins, they can explore everything from seat features to the business and economy class in-flight menus.

They can do so in more than ten languages including Arabic, Chinese (traditional), Chinese (simplified), English, French, German, Greek, Italian, Japanese, Korean, Portuguese, Spanish and Thai.

While they are exploring QVerse, they will be presented the airline’s most competitive fares for the upcoming six months.

Qatar Airways originally entered the metaverse world with the launch of QVerse in April 2022. It waswas the first global airline to introduce a MetaHuman cabin crew offering a digital interactive customer journey.

Originally, the environments that were available for users to explore included the Premium Check-in area at HIA, the airline’s award-winning Qsuite business class product, and the economy class cabin of the Boeing 777-300 – all via their phone, tablet or laptop.