The comedian will present the airline’s in-flight safety procedures in a short and entertaining film directed by Hollywood director Tim Story.

Designed to engage passengers’ attention and focus on the important safety instructions, the film features supermodel Rosie Huntington-Whiteley demonstrating overhead locker use, social media stars Anwar and Amal Jibawi explaining seatbelt procedures and content creators Khaby Lame and Adam Waheed showcasing oxygen mask deployment.

"Our main ambition was to design an in-flight safety video that passengers will not want to miss," says Qatar Airways group chief executive officer, Badr Mohammed Al-Meer. "As we become more technologically advanced, we are seeing fewer passengers paying attention to safety videos, instead opting for entertainment on their devices."

Hart, the airline's newest Global Brand Ambassador, adds: "This safety video is unlike anything you have seen on-board a luxury airline before. Qatar Airways represents best-in-class service and attention to detail, and this video brings those elements to your seat-back screen."

The star-studded safety film will roll out across select Qatar Airways flights from December 2024, reaching the entire fleet by January 2025.

Directed by Hollywood's Tim Story, the film features supermodel Rosie Huntington-Whiteley demonstrating overhead locker use, social media stars Anwar and Amal Jibawi explaining seatbelt procedures, and content creators Khaby Lame and Adam Waheed showcasing oxygen mask deployment.

"Our main ambition was to design an in-flight safety video that passengers will not want to miss," says Qatar Airways Group Chief Executive Officer, Badr Mohammed Al-Meer. “As we continue to become more technologically advanced, we are seeing more and more passengers not paying enough attention to the in-flight safety video, instead opting for entertainment content on their other devices.

"We decided there was no better way to capture their attention than with their favourite celebrities and content creators. Shining a spotlight and amplifying this message, we are proud to welcome Kevin Hart, our latest Global Brand Ambassador, to help spread the word.”

Hart, the airline's newest Global Brand Ambassador, adds: "This safety video is unlike anything you have seen on-board a luxury airline before. Qatar Airways represents best-in-class service and attention to detail, and this video brings those elements to your seat-back screen."

The star-studded safety film will roll out across select Qatar Airways flights from December 2024, reaching the entire fleet by January 2025.